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The Social Shake-Up 2013
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The Social Shake-Up 2013
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Big Data
Community and Customers
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Strategy and the C-Suite
The Mobile Organization
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Sunday
, September 15
1:30pm EDT
Customer Lifecycle Marketing with Desiree Scales and Travis Campbell
Room #3
Social Marketology with Ric Dragon
Room #2
Social Selling for Success with Anneke Seley
Room #1
Monday
, September 16
9:00am EDT
Morning Keynote 1: Liza Landsman "The Marketer of The Future"
The Great Room
10:30am EDT
Big Data 101: What Is It, and Why Does It Matter?
Industry 2
Why You Need to Fire Your Ad Agency
Industry 1
Engaging with Millennials
Industry 4
Your Content Supply Chain is Broken: Here's How to Fix It
Industry 3
Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability
Focus
11:45am EDT
The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience
Focus
Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors
Industry 4
The Realities of Realtime Marketing
Industry 2
From Order Taker to Business Driver: The New Strategic Role of Marketing
Industry 3
Playing with Lawyers: Social Media Governance
Industry 1
12:45pm EDT
Lunch & Networking
Exhibitor Hall
2:00pm EDT
Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?
Industry 3
Scaling Customer Service: Best Practices in Online Customer Care & Self-Care Communities
Industry 4
CIO vs. CMO: Who Will Control the Technology Spend?
Focus
Becoming a Force Multiplier: The Power of Social Selling
Industry 2
3:15pm EDT
Establishing Definitive Proof of ROI for Social and Mobile Marketing Investments
Industry 3
The Social Customer Engagement Index: Use & Effectiveness of Social Tools for Customer Service
Focus
All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience
Industry 2
Why You Will Fail: The Importance of Change Management
Industry 1
Marketing vs. PR: Who Owns Social?
Industry 4
4:30pm EDT
Closing Keynote: Porter Gale "The Power of Social Capital and the Four Degree Advantage"
The Great Room
5:30pm EDT
Networking & Book Signings in Exhibitor Hall
Exhibitor Hall
Tuesday
, September 17
9:00am EDT
Inventing the Future of Business: A Report From The Front Lines
The Great Room
9:30am EDT
Morning Keynote: Brian Solis "The Future of Business"
Exhibitor Hall
10:30am EDT
Can You Build A Better Advocate Through Social Media?
Industry 3
The Value of Engagement: Building & Maintaining Healthy Communities
Industry 2
How to Use Paid/Earned/Owned to Drive Traffic & Revenue
Industry 4
What's the Role of Mobile in Your Marketing Mix?
Industry 1
The Socially Enabled Enterprise
Focus
11:45am EDT
Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?
Industry 3
Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations
Industry 2
Stop Telling Me to Think Like a Publisher: Content Production Models for Brands
Focus
The Mobile Shopper: Pivoting from Showrooming to Transaction
Industry 1
Social Business Transformation "Support Group" (case study)
Industry 4
12:45pm EDT
Lunch & Networking
Exhibitor Hall
2:00pm EDT
Data + Community: An Iterative Approach to Innovating New Products
Industry 3
Beyond Ego Metrics: Defining & Leveraging Online Influence
Industry 2
Work That Matters: The Essential Role of Social in Cultural Leadership
Focus
The Future of mHealth
Industry 1
How Important is Internal Collaboration?
Industry 4
3:15pm EDT
Are You Listening? Why No One is Doing Digital Customer Care Right
Industry 2
Setting Your Content Free: The Power of Sharing
Industry 4
Rolling Out Mobile Globally: Best Practices
Industry 1
Frankenmarketer: The Expanding Skillset of the Marketer of the Future
Focus
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The Social Shake-Up 2013
America/New York
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The Social Shake-Up 2013
Sep 15
-
17, 2013
Sunday
, September 15
Monday
, September 16
Tuesday
, September 17
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Atlanta, Georgia
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Dates
Sunday
, September 15
Monday
, September 16
Tuesday
, September 17
Types
Big Data
Community and Customers
Content and Marketing
Keynote
Networking
Strategy and the C-Suite
The Mobile Organization
The Social Organization
Workshop
Venues
Exhibitor Hall
Focus
Industry 1
Industry 2
Industry 3
Industry 4
Room #1
Room #2
Room #3
The Great Room