The Social Shake-Up 2013 has ended

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The Social Shake-Up 2013

1:30pm EDT

Customer Lifecycle Marketing with Desiree Scales and Travis Campbell Room #3 Social Marketology with Ric Dragon Room #2 Social Selling for Success with Anneke Seley Room #1

9:00am EDT

Morning Keynote 1: Liza Landsman "The Marketer of The Future" The Great Room

10:30am EDT

Big Data 101: What Is It, and Why Does It Matter? Industry 2 Why You Need to Fire Your Ad Agency Industry 1 Engaging with Millennials Industry 4 Your Content Supply Chain is Broken: Here's How to Fix It Industry 3 Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability Focus

11:45am EDT

The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience Focus Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors Industry 4 The Realities of Realtime Marketing Industry 2 From Order Taker to Business Driver: The New Strategic Role of Marketing Industry 3 Playing with Lawyers: Social Media Governance Industry 1

12:45pm EDT

Lunch & Networking Exhibitor Hall

2:00pm EDT

Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity? Industry 3 Scaling Customer Service: Best Practices in Online Customer Care & Self-Care Communities Industry 4 CIO vs. CMO: Who Will Control the Technology Spend? Focus Becoming a Force Multiplier: The Power of Social Selling Industry 2

3:15pm EDT

Establishing Definitive Proof of ROI for Social and Mobile Marketing Investments Industry 3 The Social Customer Engagement Index: Use & Effectiveness of Social Tools for Customer Service Focus All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience Industry 2 Why You Will Fail: The Importance of Change Management Industry 1 Marketing vs. PR: Who Owns Social? Industry 4

4:30pm EDT

Closing Keynote: Porter Gale "The Power of Social Capital and the Four Degree Advantage" The Great Room

5:30pm EDT

Networking & Book Signings in Exhibitor Hall Exhibitor Hall

9:00am EDT

Inventing the Future of Business: A Report From The Front Lines The Great Room

9:30am EDT

Morning Keynote: Brian Solis "The Future of Business" Exhibitor Hall

10:30am EDT

Can You Build A Better Advocate Through Social Media? Industry 3 The Value of Engagement: Building & Maintaining Healthy Communities Industry 2 How to Use Paid/Earned/Owned to Drive Traffic & Revenue Industry 4 What's the Role of Mobile in Your Marketing Mix? Industry 1 The Socially Enabled Enterprise Focus

11:45am EDT

Predictive Analytics: Great Stuff But What Does it Mean for Story-telling? Industry 3 Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations Industry 2 Stop Telling Me to Think Like a Publisher: Content Production Models for Brands Focus The Mobile Shopper: Pivoting from Showrooming to Transaction Industry 1 Social Business Transformation "Support Group" (case study) Industry 4

12:45pm EDT

Lunch & Networking Exhibitor Hall

2:00pm EDT

Data + Community: An Iterative Approach to Innovating New Products Industry 3 Beyond Ego Metrics: Defining & Leveraging Online Influence Industry 2 Work That Matters: The Essential Role of Social in Cultural Leadership Focus The Future of mHealth Industry 1 How Important is Internal Collaboration? Industry 4

3:15pm EDT

Are You Listening? Why No One is Doing Digital Customer Care Right Industry 2 Setting Your Content Free: The Power of Sharing Industry 4 Rolling Out Mobile Globally: Best Practices Industry 1 Frankenmarketer: The Expanding Skillset of the Marketer of the Future Focus