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The Social Shake-Up 2013

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9:00am EDT

Inventing the Future of Business: A Report From The Front Lines The Great Room

9:30am EDT

Morning Keynote: Brian Solis "The Future of Business" Exhibitor Hall

10:30am EDT

Can You Build A Better Advocate Through Social Media? Industry 3 The Value of Engagement: Building & Maintaining Healthy Communities Industry 2 How to Use Paid/Earned/Owned to Drive Traffic & Revenue Industry 4 What's the Role of Mobile in Your Marketing Mix? Industry 1 The Socially Enabled Enterprise Focus

11:45am EDT

Predictive Analytics: Great Stuff But What Does it Mean for Story-telling? Industry 3 Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations Industry 2 Stop Telling Me to Think Like a Publisher: Content Production Models for Brands Focus The Mobile Shopper: Pivoting from Showrooming to Transaction Industry 1 Social Business Transformation "Support Group" (case study) Industry 4

12:45pm EDT

Lunch & Networking Exhibitor Hall

2:00pm EDT

Data + Community: An Iterative Approach to Innovating New Products Industry 3 Beyond Ego Metrics: Defining & Leveraging Online Influence Industry 2 Work That Matters: The Essential Role of Social in Cultural Leadership Focus The Future of mHealth Industry 1 How Important is Internal Collaboration? Industry 4

3:15pm EDT

Are You Listening? Why No One is Doing Digital Customer Care Right Industry 2 Setting Your Content Free: The Power of Sharing Industry 4 Rolling Out Mobile Globally: Best Practices Industry 1 Frankenmarketer: The Expanding Skillset of the Marketer of the Future Focus