avatar for Phillip Crowe

Phillip Crowe

Global Response
Social Media Director
Miami / Ft. Lauderdale Area
Social Media creates opportunities for businesses to acquire new customers, gain feedback, engage, and entice loyalty. However, there are more paths to failure than success. Companies often do not understand the commitment necessary to satisfy their clientele with the same results achieved in traditional channels.

Like a pyramid; marketing, public relations, and customer service come together to make up the three sides of the social media customer experience. Executed correctly: Brand awareness, positive reputation, and earned word of mouth are just some of the benefits. Without these disciplines working together, the pyramid falls down.

My name is Phillip Crowe and I provide tailored social media strategies that help businesses manage disparate departments to produce results. I have over 7 years experience helping brands accomplish their goals with: 1.7 Million fans gained, 1.2 Million social engagements managed, 12 RFP's won, and day-to-day SEM / Analytics management and optimization for 50 clients. My objective is to serve the customer’s requirements on social media while maximizing existing assets. Creating inviting, healthy, and self-sustaining communities that have a clear business ROI.

Clients I’ve worked with include:

-- Rack Room Shoes
-- HMSHost
-- National Geographic
-- Colombian Emeralds
-- Party City
-- Amtrak
-- Cooper Tires
-- Tracfone
-- Visit Florida
-- The Bahamas
-- and Spredfast among many others.

I know what works and what doesn’t – I can guide and save you from wasting time and money with unnecessary and ineffective approaches. Let my team and I help you develop a comprehensive plan to support your social media initiatives that will help your company grow.