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Tuesday, September 17 • 11:45am - 12:45pm
Stop Telling Me to Think Like a Publisher: Content Production Models for Brands

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Content is at the core of a company’s social strategy. The best content is that which creates an emotional connection with customers. Previously, content was outsourced to agencies to create and publish. This panel asks how companies and agencies navigate the changing demands of the social enterprise. 


Moderators
avatar for Tom Teicholz

Tom Teicholz

Content Creator and Brand Journalism Evangelist, Tom Teicholz Productions (TOMMYWOOD)
Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. | | Connect on LinkedIn

Speakers
avatar for Teresa Caro

Teresa Caro

SVP, Social and Content Marketing, Enguage
Teresa is a seasoned digital marketing professional with 20 years of experience helping businesses improve customer retention, strengthen loyalty, and increase advocacy. Committed to addressing both consumer needs and business objectives, she has created social/digital marketing, relationship marketing, and social CRM strategies for clients across multiple industries, including retail/e-commerce, finance, telecommunications, and CPG... Read More →
avatar for Johan Koning

Johan Koning

Manager, Partner Marketing Group, Intel
Johan Koning started out at Leo Burnett buying media. He then moved to what is now Clear Channel communications to market out of home. He attended business school at Pennsylvania State University, fell in love with tech and did a MBA summer internship at Intel. Before returning to Intel, he spent a few years at HP where he marketed everything from displays and projectors to thin-client solutions. Johan has been at Intel for the past 12 years... Read More →
avatar for Sabrina Stoffregen

Sabrina Stoffregen

Global Diversity and Inclusion Communications Manager, Intel
Sabrina Stoffregen is Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy team; she joined Intel in 1997. The Intel Ambassadors team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of Intel's unified brand story that reveals to the world what it stands for and why they should care. Intel believes that its employees are its best brand advocates. It knows that... Read More →

Audience Moderator
avatar for Amy Vernon

Amy Vernon

Co-Founder, Predictable.ly
Blogging, zombies, cats, Siberian Huskies. You know, stuff.


Tuesday September 17, 2013 11:45am - 12:45pm
Focus
  • Hashtag #ssucontent

Attendees (40)