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Tuesday, September 17 • 11:45am - 12:45pm
Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?

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As consumers continue to produce massive amounts of data, driven by a growing number of devices and channels, this "Big Data" becomes a highly valuable asset for enterprises that can transform their business into a smarter and more efficient organization. However, there is still a large gap between the data and its application within the enterprise. One challenge is to understand the "story", a logical theme and set of conclusions based on the relevant data set that answers a business problem and provides a solution.  Another challenge is to predict the "story" in order to be out in front of any trends, interests or issues that are surfacing that can generate significant business impact or prevent a disastrous event.

In this panel we will examine these challenges through several examples and use cases as well as an open discussion with the audience. 


Moderators
avatar for Assaf Henkin

Assaf Henkin

Co-Founder & Executive Vice President, Products, Kontera
Assaf is a co-founder of Kontera and serves as Executive Vice President, Products. Leading product strategy and execution while driving strategic relationships and alliances, Assaf's main focus is to leverage Kontera's big data marketing platform for solutions that drive significant customer value. Under his leadership Kontera’s products and services have grown and evolved to serve some of the world’s largest brands and marketing services... Read More →

Speakers
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn
avatar for Stefan Heeke

Stefan Heeke

Executive Director, SumAll.org Foundation
Stefan is the Executive Director at New York-based SumAll.org, SumAll.com’s non-profit organization dedicated to “doing good” by analyzing data. An enterprise analytics professional, quantifier, blogger and regular conference speaker, Stefan is focused on analytics and data visualizations around causes and social enterprise. He holds a Business Masters Degree from ESCP-Europe, and previously worked at CLM/BBDO, McCann... Read More →
avatar for Stuart Trevelyan

Stuart Trevelyan

CEO, NGP VAN
Stu Trevelyan is the CEO of NGP VAN, which powers most Democratic and progressive political efforts, including President Barack Obama's 2012 and 2008 Presidential campaigns. NGP VAN has a number of innovative social products, including the Facebook-voter file mash up called Social Organizing, which earlier this year won the American Association of Political Consultant's Best Use of New Technology award, and Campaigns & Elections Magazine's Most... Read More →

Audience Moderator
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 3
  • Hashtag #ssuanalytics

Attendees (27)