Tuesday, September 17 • 11:45am - 12:45pm
Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

As consumers continue to produce massive amounts of data, driven by a growing number of devices and channels, this "Big Data" becomes a highly valuable asset for enterprises that can transform their business into a smarter and more efficient organization. However, there is still a large gap between the data and its application within the enterprise. One challenge is to understand the "story", a logical theme and set of conclusions based on the relevant data set that answers a business problem and provides a solution.  Another challenge is to predict the "story" in order to be out in front of any trends, interests or issues that are surfacing that can generate significant business impact or prevent a disastrous event.

In this panel we will examine these challenges through several examples and use cases as well as an open discussion with the audience. 

avatar for Assaf Henkin

Assaf Henkin

Co-Founder & Executive Vice President, Products, Kontera
Assaf is a co-founder of Kontera and serves as Executive Vice President, Products. Leading product strategy and execution while driving strategic relationships and alliances, Assaf's main focus is to leverage Kontera's big data marketing platform for solutions that drive significant... Read More →

avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie.@MediaLabPeteConnect on LinkedIn... Read More →
avatar for Stefan Heeke

Stefan Heeke

Executive Director, SumAll.org Foundation
Stefan is the Executive Director at New York-based SumAll.org, SumAll.com’s non-profit organization dedicated to “doing good” by analyzing data. An enterprise analytics professional, quantifier, blogger and regular conference speaker, Stefan is focused on analytics and data... Read More →
avatar for Stuart Trevelyan

Stuart Trevelyan

Stu Trevelyan is the CEO of NGP VAN, which powers most Democratic and progressive political efforts, including President Barack Obama's 2012 and 2008 Presidential campaigns. NGP VAN has a number of innovative social products, including the Facebook-voter file mash up called Social... Read More →

Audience Moderator
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs

Tuesday September 17, 2013 11:45am - 12:45pm EDT
Industry 3
  Big Data
  • Hashtag #ssuanalytics

Attendees (0)