As consumers continue to produce massive amounts of data, driven by a growing number of devices and channels, this "Big Data" becomes a highly valuable asset for enterprises that can transform their business into a smarter and more efficient organization. However, there is still a large gap between the data and its application within the enterprise. One challenge is to understand the "story", a logical theme and set of conclusions based on the relevant data set that answers a business problem and provides a solution. Another challenge is to predict the "story" in order to be out in front of any trends, interests or issues that are surfacing that can generate significant business impact or prevent a disastrous event.
In this panel we will examine these challenges through several examples and use cases as well as an open discussion with the audience.
