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Tuesday, September 17 • 10:30am - 11:30am
The Value of Engagement: Building & Maintaining Healthy Communities

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 The panel explores the theme of community engagement from its inception to present day practice through the following questions: 

  • What is community?
  • What does it mean to a company?
  • What is community engagement? 
  • How do you measure the impact on company end-goals? (i.e. why should anyone at the C-Suite level care about engagement?)


Moderators
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
avatar for Jon Ferrara

Jon Ferrara

Nimble
Pioneer & creator of #CRM solutions, CEO - Nimble, Founder of GoldMine. Interests; Social Selling, Social Business, Customer Lifecycle, Acquisition & Retention.
avatar for Rachel Happe

Rachel Happe

Principal & Co-Founder, The Community Roundtable
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →

Audience Moderator
avatar for Allison Davis

Allison Davis

Community Manager, MarketMeSuite
Community Manager at MarketMeSuite. | Graduate student at Emerson College. | | MarketMeSuite.com
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs


Tuesday September 17, 2013 10:30am - 11:30am
Industry 2
  • Hashtag #ssuengage

Attendees (39)