Name: The Value of Engagement: Building & Maintaining Healthy Communities
Start: 2013-09-17T10:30:00-0400
End: 2013-09-17T11:30:00-0400

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The Value of Engagement: Building & Maintaining Healthy Communities

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The panel explores the theme of community engagement from its inception to present day practice through the following questions:

What is community?
What does it mean to a company?
What is community engagement?
How do you measure the impact on company end-goals? (i.e. why should anyone at the C-Suite level care about engagement?)

Moderators

Brent Leary

Owner, CRM Essentials

Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is... Read More →

Speakers

Jon Ferrara

Nimble

Pioneer & creator of #CRM solutions, CEO - Nimble, Founder of GoldMine. Interests; Social Selling, Social Business, Customer Lifecycle, Acquisition & Retention.

Rachel Happe

Principal & Co-Founder, The Community Roundtable

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications

Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with... Read More →

Audience Moderator