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Monday, September 16 • 11:45am - 12:45pm
Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors

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The rise of social media means that employees can become engaged with their customers within their individual capacities. But of course it is easier said that done.
This panel breakdowns the discussion into the following questions:

  • What are the floodgates? 
  • What does throwing them open mean? 
  • What are the risks and rewards of doing so? 
  • Finally, how do you best throw them open? 

avatar for Gregory Shove

Gregory Shove

CEO, Co-Founder, SocialChorus, Inc
Greg is the founder of SocialChorus, the leading advocates marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. | | @GregShove | | Connect on LinkedIn

avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →
avatar for Sandy Gibson

Sandy Gibson

CEO, Elevate
Sandy Gibson is the CEO of Elevate Inc, a leading predictive email marketing platform used by companies like PwC, Accenture and Sun Life Financial to increase employee and customer engagement with their digital and social media marketing. A serial entrepreneur, Sandy graduated from Princeton University. | | @sandygibson | | Connect on LinkedIn
avatar for Richard Margetic

Richard Margetic

Director, Global Social Media, Dell
Richard Margetic, Director of Global Social Media for Dell, is currently responsible for Dell’s strategy, governance and presence in social media, cross-segment, around the world. He has been integral to Dell’s social media efforts since 2006 when the company began to use social to expand its direct connections with customers. From blogs and wikis to Facebook and Twitter, he has helped shepherd and shape Dell’s social media... Read More →

Audience Moderator
avatar for Susan Scrupski

Susan Scrupski

Founder, Big Mountain Data
Susan has been a writer, analyst, influencer, and entrepreneur covering the IT Services and social collaboration markets for over 25 years. Named as one of Fast Company’s “Most Influential Women in Technology” in 2010, her insights have been featured in industry research, as well as mainstream media. Her interests are in disruptive applications of technology and the consumerization of IT. Susan participates on various industry conference... Read More →

Monday September 16, 2013 11:45am - 12:45pm
Industry 4
  • Hashtag #ssuambassadors

Attendees (36)