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Monday, September 16 • 10:30am - 11:30am
Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability

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Even social veterans will admit they're still forging new territory with campaign strategies, tactics, and even new platform trials.  The history of social marketing is still being written and with it, everyone bears the scars of something that flopped (or worse!).  What is the right balance to strike when you're fine-tuning the precise mix of tuning in to your customers, taking a risk, and falling on your sword when one of those risks backfires?  Welcome to the world of social media marketing, where the neon sign still blinks: BETA.

Moderators
avatar for Ted Shelton

Ted Shelton

Vice President Customer Solutions Practice, Cognizant Business Consulting
Ted has spent over 20 years working in product development, marketing, and as a senior executive in both public and privately held companies. For the five year prior to joining PwC, Ted was a partner with a small consulting firm working with clients on social business models for innovation and building market ecosystems. Previously, he served as the Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere... Read More →

Speakers
avatar for Jason Bartlett

Jason Bartlett

Vice President, Global Social Marketing, Xerox
Jason Bartlett leads the global social marketing practice at Xerox. His team is responsible for oversight of over 85 branded social accounts and daily management of key Corporate accounts. Bartlett's team is also responsible for Corporate content marketing initiates. The global social marketing team is the company-wide center of excellence, with dedicated social platform expertise, development of related governance/polices and ongoing analytic... Read More →
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →
avatar for Sara Roberts

Sara Roberts

President and CEO, Roberts Golden
Sara Roberts is CEO of Roberts Golden and a recognized thought leader in the future workplace, collaboration, and transforming leadership. She and her team have lead large-scale organizational transformation and employee engagement efforts for a wide variety of Fortune 250 companies including Bank of America, Cisco, FedEx, GE, News Corporation, Safeway, and Virgin Media. Sara speaks extensively at events like Gartner, Enterprise 2.0, and... Read More →

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Monday September 16, 2013 10:30am - 11:30am
Focus
  • Hashtag #ssulistening

Attendees (55)