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Tuesday, September 17 • 3:15pm - 4:15pm
Frankenmarketer: The Expanding Skillset of the Marketer of the Future

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Marketing has continued to evolve but do you ever think we have created the Frankenmarketer? We stitched together creative, TV, print, radio, then we threw in web design, digital advertising, SEO, insights, then we add in social, influencer marketing, partnerships, CRM, Customer experience and now we start to tackle social data and context. We will bring it all together to show this is not a scary place. It is core to what marketing has always been about!

#ssufrankenmktr 

Moderators
avatar for Frank Eliason

Frank Eliason

Director of Global Social Media at Citi, Citi
Frank Eliason has been described as the “most famous customer service manager in the U.S., possibly the world.” By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?” he repositioned the relationship between Comcast and its customers. At Citibank, Frank and his team are helping to change the way a global financial institution manages its relationships with a... Read More →

Speakers
TC

Tami Cannizzaro

Director of Marketing Social Business, IBM
avatar for Murray Goldstein

Murray Goldstein

Executive Director, SMB Segment Marketing, Cox Business
Murray Goldstein is the Executive Director, SMB Segment Marketing, for Cox Business. He leads small-to-midsize business-to-business acquisition, lifecycle and digital marketing.  | | Prior to Cox, he has led brand advertising, internet marketing and customer retention roles for General Motors and General Electric. | | Mr. Goldstein holds an MBA from The Pennsylvania State University and a bachelor’s degree from Washington... Read More →
avatar for Dipayan Gupta

Dipayan Gupta

Head of Social Media Marketing and Strategy, New York Life
Dipayan leads social media strategy for New York Life, the nation's largest mutual insurance company. His team has developed an engaged social media audience across Facebook, YouTube, Google+, LinkedIn, and has maintained the largest following on Twitter in the insurance industry for the past two years. | | Dipayan is a graduate of Amherst College and New York University. | |

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Focus
  • Hashtag #ssufrankenmktr

Attendees (33)