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Tuesday, September 17 • 3:15pm - 4:15pm
Rolling Out Mobile Globally: Best Practices

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Brands are faced with both challenges and opportunities to reach an audience who increasingly uses smartphones and tablets as their primary communications and shopping companion. There are many cultural, infrastructure and geographic influences as to how mobile technology is being adopted and used, and there is an always-shifting ecosystem of device manufacturers, wireless carriers and software. Let's discuss lessons learned from the Weather Channel, who helps millions of us decide if we should wash the car or pack lightly for an upcoming trip, and how they are approaching mobile strategy and planning for 2014.

Moderators
avatar for Tim Hayden

Tim Hayden

Advisor, Wonder Technologies, Inc.
With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world’s largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media... Read More →

Speakers
avatar for Cameron Clayton

Cameron Clayton

President, Digital, The Weather Channel
As president of digital products at The Weather Channel, Cameron leads the teams responsible for the company’s digital applications, interactive television, consumer applications software, and product development for weather.com. He oversees TWC’s mobile product portfolio which includes a full line of multimedia and messaging offerings; as well as download products, such as the No. 1 weather application on Android, BlackBerry... Read More →

Audience Moderator
avatar for Aaron Strout

Aaron Strout

President, WCG
Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the Technology Practice for the WCG agency. Aaron assists clients with mobile, digital and social media marketing campaigns and strategy. | | Earlier in his career, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. He is a regular contributor to WCG's blog... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Industry 1
  • Hashtag #ssumglobal

Attendees (17)