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Monday, September 16 • 3:15pm - 4:15pm
All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience

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Mobile technology means that consumers now interact with a brand through multiple screens and in multiple circumstances. Even the same customer can behave differently at different time. In this ever-changing environment, the messaging component of marketing becomes even more important.

Moderators
avatar for Aaron Strout

Aaron Strout

President, WCG
Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the Technology Practice for the WCG agency. Aaron assists clients with mobile, digital and social media marketing campaigns and strategy. | | Earlier in his career, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. He is a regular contributor to WCG's blog... Read More →

Speakers
avatar for Abigail Cusick

Abigail Cusick

Senior Manager, Social Media, Bravo
Abigail Cusick is the Senior Manager of Social Media at Bravo TV. She oversees @bravotv and manages the strategic development of content for all of Bravo’s social platforms including Twitter, Facebook, Instagram, Pinterest, Google+ and Tumblr.  | | Cusick joined Bravo in 2007 as Emerging Media Coordinator. While in that position, she drove content strategy for all Bravo Mobile Clubs, including The Real Housewives Text Adventure Game... Read More →
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon founded Fabric Branding, in 2012, to help update the theory and practice of branding for the digital age. Simon helps his clients to integrate emerging technologies into their existing branding and marketing efforts.  | | A long-time industry-watcher and participant, Simon has been involved in the marketing of mobile technology for many years and was directly involved in early efforts to market smartphones... Read More →
avatar for Scott Williford

Scott Williford

CEO and Founder, vLink Solutions
Scott is a serial entrepreneur, consultant, and family man. He has played a major role several successful organizations and helped countless others as an investor, consultant and executive. Scott has a passion to help businesses and professionals differentiate themselves in their marketplace.  | | His current project, vLink Solutions is positioned as “The Video Marketing Authority”.  | vLink CREATEs targeted, high-quality... Read More →

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Monday September 16, 2013 3:15pm - 4:15pm
Industry 2
  • Hashtag #ssumultiscreen

Attendees (37)