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Monday, September 16 • 3:15pm - 4:15pm
Marketing vs. PR: Who Owns Social?

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The rise of the Social Organization has led to increaed integration of Marketing and Public Relations. 
This panel asks:

  1. What does this mean for Marketing and PR? What does the future look like? 
  2. What does this integration tell us about the future of the Social Enterprise? 

 

Moderators
avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology, and power-generation industries. Before joining Forrester, Bert served as vice president of digital marketing and eCommerce for Newell Rubbermaid. He has held... Read More →

Speakers
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →
avatar for Robert  Libbey

Robert Libbey

Head of Digital & Social Communications, Pfizer
Bob Libbey heads Digital and Social Communications for Pfizer Inc. (NYSE: PFE), the world’s | leading biopharmaceutical company. In this role, Libbey is responsible for all aspects of Pfizer’s  | corporate digital media channels and social communications, including the development  | and execution of an integrated, long-term digital media strategy. He is also responsible for  | management of the company’s video... Read More →
avatar for Ashley Reed

Ashley Reed

Social Media Director, BKV
Ashley Reed is the Director of Social Media at BKV where she helps clients with social strategy, content marketing, community building, influencer engagement, monitoring, training and SEO. Ashley specializes in social media measurement, and she works closely with BKV’s analytics team to track social efforts and optimize performance. She is currently working with clients such as Crohn’s and Colitis Foundation of America, Children... Read More →

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Monday September 16, 2013 3:15pm - 4:15pm
Industry 4
  • Hashtag #ssumktgpr

Attendees (31)