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Monday, September 16 • 10:30am - 11:30am
Your Content Supply Chain is Broken: Here's How to Fix It

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Brands today are shifting their communication organizations allowing for new ways to communicate with their audiences. Sites like Google, HuffPo, Twitter and YouTube has drastically changed the way people consume content and brands are realizing that the press release lacks to reach new and targeted audiences. Following a 360-approach from content creation, SEO, video development and paid syndication models, today's brands are discovering the new ways to connect with consumers and B2B. The panel will help you discover how to integrate content marketing into your brands marketing and communication roles.
Moderators
avatar for Chris Vary

Chris Vary

Executive Vice President, Weber Shandwick
Chris possesses over 18 years of experience in the creative and digital space. Currently, Chris leads theDigital practice for Weber Shandwick Southwest, overseeing programs that leverage emerging media technologies. Chris currently oversees strategic leadership direction for clients... Read More →

Speakers
avatar for Tom Chernaik

Tom Chernaik

Ceo, CMPLY
Tom has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. He launched CMP.LY in 2009 to address legal concerns in social media and expanded the technology (rebranding it to CommandPost in 2014) to provide marketers with... Read More →
avatar for Tanya Donnelly

Tanya Donnelly

Global Social Media Director, Schneider Electric
Tanya Donnelly is the Global Social Media Director for Schneider Electric. Schneider Electric is the “global specialist in energy management” with 130,000 employees and operations in 190 countries. In 2012 Schneider Electric had $31 billion in annual sales. Tanya is responsible... Read More →
avatar for Sara Larsen

Sara Larsen

Vice President, Digital Marketing, SAP
Sara Larsen leads Digital Marketing at SAP, the world’s leading provider of business software. In this capacity, she is responsible for SAP's digital strategy and online customer touch points, including digital media, social media, web events and digital campaign execution. Previously... Read More →

Audience Moderator
avatar for Adam Wexler

Adam Wexler

Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Activation. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and General Mills drive their social goals and develop... Read More →

Monday September 16, 2013 10:30am - 11:30am EDT
Industry 3
  Strategy and the C-Suite
  • Hashtag #ssucontentchain

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