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Monday, September 16 • 11:45am - 12:45pm
From Order Taker to Business Driver: The New Strategic Role of Marketing

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As customers have gained power and influence in recent years, organizations find themselves simultaneously vulnerable to technological disruption and customers with rapidly rising expectations. Customer intimacy and contextual relevance have never been more critical. Attend this session as an all star lineup discusses the rising demand for marketing's strategic influence, what's needed, what's working, and what's not. 

Moderators
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant... Read More →

Speakers
avatar for Saul Berman

Saul Berman

Partner & VP Global Service Area Leader - GBS, IBM
Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). He works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology, operations strategy engagements and organizational change initiatives... Read More →
avatar for Paul Hatch

Paul Hatch

CEO, KNUU Investment Solutions
Paul Hatch is currently the CEO of KNUU Investment Solutions. KNUU, was launched in April of 2013 and specializes in Asset Management Consulting. Prior to KNUU, Paul had a 29 year career in Private Wealth Management, with his most recent role as Vice Chairman at Morgan Stanley Wealth Management. He began his career in 1984 as an Personal Advisor, transitioned to Field Management and then to Headquarters in 1997. At Morgan he was responsible for... Read More →
avatar for Wes Nichols

Wes Nichols

CEO, Co-Founder, MarketShare
Wes Nichols is a leading authority in predictive analytics, marketing optimization, attribution and cross-channel measurement.  | | Wes leads MarketShare, the industry's leading predictive analytics company, whose analytics and software solutions are used by global CMOs to drive resource allocation decisions and marketing investments.  | | Prior to starting MarketShare, Wes was with Omnicom as President/CEO of TEQUILA\, one of the... Read More →

Audience Moderator
avatar for Travis Campbell

Travis Campbell

Regional Development Director, Infusionsoft
Travis is a son, husband, and father. A graduate of Arizona State University, Travis has a career of serving small business to leverage proven strategies to grow their businesses to new heights. Creator and curator at MarketingProfessor.com Travis' latest tenure is with Small Business Sales and Marketing software creators, Infusionsoft. He's continuing to help small businesses grow through educational workshops and with the Infusionsoft brand... Read More →


Monday September 16, 2013 11:45am - 12:45pm
Industry 3
  • Hashtag #ssunewmktg

Attendees (26)