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Monday, September 16 • 11:45am - 12:45pm
From Order Taker to Business Driver: The New Strategic Role of Marketing

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As customers have gained power and influence in recent years, organizations find themselves simultaneously vulnerable to technological disruption and customers with rapidly rising expectations. Customer intimacy and contextual relevance have never been more critical. Attend this session as an all star lineup discusses the rising demand for marketing's strategic influence, what's needed, what's working, and what's not. 
Moderators
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors... Read More →

Speakers
avatar for Saul Berman

Saul Berman

Partner & VP Global Service Area Leader - GBS, IBM
Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). He works closely with major corporations around the globe on strategic business issues. He leads a worldwide team... Read More →
avatar for Paul Hatch

Paul Hatch

CEO, KNUU Investment Solutions
Paul Hatch is currently the CEO of KNUU Investment Solutions. KNUU, was launched in April of 2013 and specializes in Asset Management Consulting. Prior to KNUU, Paul had a 29 year career in Private Wealth Management, with his most recent role as Vice Chairman at Morgan Stanley Wealth... Read More →
avatar for Wes Nichols

Wes Nichols

CEO, Co-Founder, MarketShare
Wes Nichols is a leading authority in predictive analytics, marketing optimization, attribution and cross-channel measurement. Wes leads MarketShare, the industry's leading predictive analytics company, whose analytics and software solutions are used by global CMOs to drive resource... Read More →

Audience Moderator
avatar for Travis Campbell

Travis Campbell

Regional Development Director, Infusionsoft
Travis is a son, husband, and father. A graduate of Arizona State University, Travis has a career of serving small business to leverage proven strategies to grow their businesses to new heights. Creator and curator at MarketingProfessor.com Travis' latest tenure is with Small Business... Read More →

Monday September 16, 2013 11:45am - 12:45pm EDT
Industry 3
  Strategy and the C-Suite
  • Hashtag #ssunewmktg

Attendees (0)