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Tuesday, September 17 • 2:00pm - 3:00pm
Beyond Ego Metrics: Defining & Leveraging Online Influence

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Influence Marketing is one of the most promising strategies in social media marketing, yet it’s also one of the most fiercely  debated. This panel discussion features leading strategists and published authors on the subject who dispel the myths and showcase winning strategies for sales and marketing professionals.

avatar for Sam Fiorella

Sam Fiorella

Author, Influence Marketing, Sensei Inc
Sam is the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing, published for Person/Que BizTech. He’s a Partner at Sensei Marketing, a customer experience consultancy with over 20 years’ experience in Sales & Marketing. He’s a Rutgers CMD MBA faculty member, Huffington Post contributor, and founder/moderator of Twitter’s first weekly debate: #bizforum... Read More →

avatar for Kevin Dando

Kevin Dando

Director, Digital Marketing and Comm., PBS
Kevin Dando is PBS’ director of digital marketing and communications, overseeing the public broadcaster’s social media initiatives and strategies for both its broadcast and online programming. Dando also coordinates overall social media efforts for PBS prime time and online-only programs, He was featured in the book “Get Seen: Online Video Secrets to Building Your Business” (John Wiley & Sons, Inc.) and has been a speaker at Digital East... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →
avatar for Phillip Sheldrake

Phillip Sheldrake

Managing Partner, Euler Partners
Speaker supported by Linkdex | | Philip is an engineer and social business consultant. He's the author of "Attenzi - a social business story" (www.attenzi.com), and "The Business of Influence: Reframing Marketing and PR for the Digital Age" (Wiley). He's a special advisor to the Association for the Measurement and Evaluation of Communications, and the Social Media Measurement Standards Conclave. He assisted the complete 2013 rewrite of... Read More →

Audience Moderator
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs

Tuesday September 17, 2013 2:00pm - 3:00pm
Industry 2
  • Hashtag #ssuinfluence

Attendees (43)