Name: CIO vs. CMO: Who Will Control the Technology Spend?
Start: 2013-09-16T14:00:00-0400
End: 2013-09-16T15:00:00-0400

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CIO vs. CMO: Who Will Control the Technology Spend?

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As more of the marketing spend has rapidly shifted to the digital world driven by the demands of customers, CMOs and CIOs are at odds at who should control the platform and investment decisions. Shifts to integrated demand programs, social CRM systems and customer communities integrated into corporate Web sites are all fueling the blurred lines of responsibility. In this panel, we will discuss the challenges, opportunities and breaking down the organizational silos to become a customer-centered organization.

Moderators

Kat Mandelstein

Social Business Advisory, PwC Advisory

Kat Mandelstein recently joined PwC Advisory through the integration of Ant's Eye View. She also serves on the International Board of Directors for Social Media Club. Previously Kat was an executive in IBM Software Group and led a number demand programs, digital marketing and development... Read More →

Speakers

Jay Ferro

Chief Information Officer, American Cancer Society

Jay Ferro, chief information officer for the American Cancer Society, is responsible for the people, strategy and operations of the global information technology of the organization. Ferro joined the Society executive staff in 2012, bringing a deep personal connection to the fight... Read More →

James Gross

Co-Founder and President, Percolate

James Gross is Co-Founder and President at Percolate. James also enjoys running, and wants to build both the world's greatest software company and surf team.