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Monday, September 16 • 10:30am - 11:30am
Why You Need to Fire Your Ad Agency

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As a client, you're paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization. 
 

Moderators
avatar for Paul Dunay

Paul Dunay

Financial Services Marketing Leader, PwC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand, creating awareness and scaling a marketing team through periods of high revenue growth. Paul is currently the Financial Services Marketing Leader for PwC and author of five “Dummies” books on Facebook and Facebook Advertising. @PaulDunay Connect on LinkedIn 

Speakers
avatar for Kelly Hackett

Kelly Hackett

Director of Advertising, AT&T
Kelly Hackett is Director of Advertising for AT&T, the world’s largest telecommunications company. @kdhackettConnect on LinkedIn
avatar for Stefania Pomponi

Stefania Pomponi

Co-Founder/President & Chief Evangelist, Clever Girls Collective
Stefania Pomponi is Co-Founder/President & Chief Evangelist of Clever Girls Collective, a San Francisco Bay Area-based technology-driven social media agency offering content marketing and native marketing at scale. A respected social media thought leader and nationally recognized, award-winning blogger, she leads Clever Girls Collective’s business development and corporate PR efforts and has been instrumental in inking several key... Read More →
avatar for Liz Ross

Liz Ross

President, North America, BPN
As North American President of BPN, Ross leads operations for the newly-launched IPG Mediabrands' worldwide media agency network.  | | In October 2011, Liz was named CEO of Geomentum, a Mediabrands agency delivering excellence in the realms of shopper and geo-targeted marketing strategy. Prior to joining Geomentum, Ross served as Chief Growth Officer at Publicis Groupe’s Digitas.  | | Ross was inducted into the AAF Hall of... Read More →

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Monday September 16, 2013 10:30am - 11:30am
Industry 1
  • Hashtag #ssuagency

Attendees (16)