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Monday, September 16 • 10:30am - 11:30am
Why You Need to Fire Your Ad Agency

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As a client, you're paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization. 

avatar for Paul Dunay

Paul Dunay

Financial Services Marketing Leader, PwC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand, creating awareness and scaling a marketing team through periods of high revenue growth. Paul is currently the Financial Services Marketing Leader for PwC and author of five... Read More →

avatar for Kelly Hackett

Kelly Hackett

Director of Advertising, AT&T
Kelly Hackett is Director of Advertising for AT&T, the world’s largest telecommunications company. @kdhackettConnect on LinkedIn... Read More →
avatar for Stefania Pomponi

Stefania Pomponi

Founder/President, CLEVER
Stefania Pomponi is Co-Founder/President & Chief Evangelist of CLEVER, a pioneering, award-winning influencer marketing agency. CLEVER believes real people tell the best brand stories.
avatar for Liz Ross

Liz Ross

President, North America, BPN
As North American President of BPN, Ross leads operations for the newly-launched IPG Mediabrands' worldwide media agency network. In October 2011, Liz was named CEO of Geomentum, a Mediabrands agency delivering excellence in the realms of shopper and geo-targeted marketing strategy... Read More →

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini... Read More →

Monday September 16, 2013 10:30am - 11:30am EDT
Industry 1
  Community and Customers
  • Hashtag #ssuagency

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