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Monday, September 16 • 11:45am - 12:45pm
Playing with Lawyers: Social Media Governance

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The Social Shake-Up means that brands across industries are expected to be part of the social conversation. This panel examines how to best facilitate this given legal regulations.

  • How do you work with your team for success in an area that is so quickly changing? 
  • How do you build your campaigns in order to prevent legal issues from coming up at all? 
  • Finally, how do you build mechanisms within your organization to deal with future legal challenges?

Moderators
avatar for Tom Chernaik

Tom Chernaik

CEO, CommandPost/ CMP.LY
Tom has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. He launched CMP.LY in 2009 to address legal concerns in social media and expanded the technology (rebranding it to CommandPost in 2014) to provide marketers with comprehensive engagement measurement featuring unique audience and content insights. Prior to launching CMP.LY, Tom built advertising and sponsorship platforms for... Read More →

Speakers
avatar for David Davidovic

David Davidovic

President, PathForward
David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24... Read More →
avatar for Victor Gaxiola

Victor Gaxiola

Customer Advocacy Manager, Hearsay Social
http://www.about.me/victorgaxiola | | What would you attempt to do if you knew you could not fail? | | I am and have always been someone that enjoys learning new things and improving on a daily basis to be a better person. I have a deep desire to be a better husband, father, son and friend. | | I enjoy humor and believe its important to celebrate the little things in life. Integrity is one of my core values and I also believe... Read More →
avatar for Virginia Miracle

Virginia Miracle

EVP, Professional Services, Spredfast
Virginia Miracle leads Customer Success at Spredfast, an Austin-based Social Media Management software company. She works with enterprise customers as they socialize their organizations, providing everything from technical expertise around the SaaS Spredfast platform to training, strategy, and change management. She is proud to serve as the 2013 Chairman of the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Prior to... Read More →

Audience Moderator
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn


Monday September 16, 2013 11:45am - 12:45pm
Industry 1
  • Hashtag #ssugovernance

Attendees (24)