Monday, September 16 • 3:15pm - 4:15pm
Why You Will Fail: The Importance of Change Management

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Most companies are pretty rubbish at change, which is why so many strategically important projects fail to deliver their expected results. Why? Because usually the project is conceived and perceived as a technology feature project and not a people and change project and yet most are really, at their core, about changing behaviors and thinking even if technology has been used to facilitate this happening.
This oversight is damaging how well our businesses compete and damages employee moral and retention which in turn leads to a poor ROI for the business, often hindering future investment. Too often the aim is to build features and not capabilities. The two are NOT the same. Features make a task possible, capabilities are the complete ability for the organization to complete that task in an effective way (best in class).
Craig and Raj will reflect and discuss existing transformation projects, showing how people and communications were put at the heart of these projects and how 3M monitors and measures the success of these projects including adoption of a range of social programs across the organization.

avatar for Craig Hanna

Craig Hanna

EVP North America, Econsultancy (the digital transformation company)
A Digital Transformation specialist with 15 years of experience, craig heads up Econsultancy's US business and sits on its global operating board. Econsultancy helps our key clients build internal capability to deliver value from digital technologies across the whole organization... Read More →

avatar for Raj Rao

Raj Rao

VP, Global eTransformation, 3M
Raj Rao is VP for Global eTransformation with executive responsibility for accelerating Digital Marketing and eCommerce capabilities at 3M. His team champions strategic “e” initiatives in the areas of Social Business, eCommerce, 3m.com customer experience, Digital strategy roadmaps and Web content excellence. He actively partners with the company's Sales, Communications and Marketing teams in global markets to design and execute innovative online solutions that support 3M's strategies. Prior to joining 3M, he... Read More →

Audience Moderator
avatar for Susan Scrupski

Susan Scrupski

Founder, Big Mountain Data
Susan has been a writer, analyst, influencer, and entrepreneur covering the IT Services and social collaboration markets for over 25 years. Named as one of Fast Company’s “Most Influential Women in Technology” in 2010, her insights have been featured in industry research, as... Read More →

Monday September 16, 2013 3:15pm - 4:15pm EDT
Industry 1
  Strategy and the C-Suite
  • Hashtag #ssuchange

Attendees (0)