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Tuesday, September 17 • 11:45am - 12:45pm
Social Business Transformation "Support Group" (case study)

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How can you transform your business into a social business and advance your career at the same time?

Join this fireside shat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.  


Moderators
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities worldwide. Poveromo shares great insight on programs to engage influencers across traditional and new media channels, identifying the latest digital and social media... Read More →

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

Senior Director, Social & Digital Marketing, Cisco Systems, Inc.
I lead the social media and digital marketing team at Cisco. My team is responsible for global social media strategy and campaign execution, company-wide digital consulting & enablement, social platform & innovation, digital content & site strategy for cisco.com and social web sites, customer listening, measurement and analytics. I've been at Cisco for 15 years in various communications and digital marketing roles. Prior... Read More →
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 4
  • Hashtag #ssusocbiz

Attendees (31)