The Social Shake-Up 2013

Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities... Read More →

I lead the social media and digital marketing team at Cisco. My team is responsible for global social media strategy and campaign execution, company-wide digital consulting & enablement, social platform & innovation, digital content & site strategy for cisco.com and social web sites, customer listening, measurement and analytics. I've been at Cisco for 15 years in various communications and digital marketing roles. Prior to Cisco, I worked for a startup called PointCast and served technology clients at public relations agencies. I'm passionate... Read More →

Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini... Read More →