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Tuesday, September 17 • 2:00pm - 3:00pm
Work That Matters: The Essential Role of Social in Cultural Leadership

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The Coca-Cola Company has put creativity at the forefront of its marketing agenda for 127 years. At the heart of that is a commitment to work that really makes a difference in the world. Neil Bedwell, Group Director of Digital Strategy & Content, will take us on a journey through this important body of work and digs deep into the power of social to create and spread #workthatmatters

Speakers
avatar for Neil Bedwell

Neil Bedwell

Global Group Director. Digital Strategy & Content, The Coca-Cola Company
A digital-native and creative strategy leader, with 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. Neil joined Coca-Cola's Content Excellence group as Digital lead at the end of 2011. His work includes leadership of the digital program for the 2014 FIFA World Cup in Brasil, developing new ways to create and publish content in real-time across multiple social channels and managing global... Read More →

Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Tuesday September 17, 2013 2:00pm - 3:00pm
Focus
  • Hashtag #ssubedwell

Attendees (43)