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Monday, September 16 • 11:45am - 12:45pm
The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience

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Social media has shaken-up the expectations of the customer. In response successful companies must shift from dictating the conversation towards listening and engaging. This panel explores how companies can utilize data to accomplish these goals. In particular the panelists will discuss how companies can fine the right data.  

Moderators
avatar for Emily Yellin

Emily Yellin

Journalist, Author, Consultant, Your Call Is (Not That) Important to Us
Journalist, author and consultant Emily Yellin's most recent book, Your Call Is (Not That) Important to Us, is about the state of customer service and was published by Simon & Schuster. Emily has hosted many webinars for Social Media Today and regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism. She was a longtime contributor to The New York Times, and has written for Time... Read More →

Speakers
avatar for Carol Borghesi

Carol Borghesi

Founder & Principal, Customers first Culture
With 31 years of telecommunications experience spanning three continents, Carol ‘s career has taken her from TELUS in Canada to British Telecom (BT) in the U.K. to Bharti Airtel in India, back to TELUS and now founder & principal of Customers First Culture.With senior roles in sales, service and business unit management, Carol has managed change through deregulation, labour relations and technological innovation in different markets and... Read More →
avatar for Tonya McKinney

Tonya McKinney

Head of Digital Solutions, Tata Consultancy Services
Tonya heads the Digital Strategy team at TCS. She and her team study and solve challenges in enterprise digital strategy, digital innovation, customer experience, omnichannel engagement, social insight, social community and collaboration, mobile first, gamification and loyalty. Tonya is a frequent speaker and author on the subjects of digital marketing, mobile strategy, enterprise social strategies, social analytics, and loyalty... Read More →
avatar for Alison Woo

Alison Woo

Director, Social Media, Bristol-Myers Squibb
Social media strategist, former journalist, communication evangelist and bon vivant. | | @alisonwoo | | Connect on LinkedIn

Audience Moderator
avatar for Allison Davis

Allison Davis

Community Manager, MarketMeSuite
Community Manager at MarketMeSuite. | Graduate student at Emerson College. | | MarketMeSuite.com


Monday September 16, 2013 11:45am - 12:45pm
Focus
  • Hashtag #ssu360cust

Attendees (34)