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Tuesday, September 17 • 10:30am - 11:30am
What's the Role of Mobile in Your Marketing Mix?

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If you’re looking to find a new tactic to add to your marketing arsenal, now is the time to learn more about mobile marketing and how to use it to grow your business. Mobile is not a trend and none of us can afford to take a “wait and see” approach with mobile for our marketing programs. Not for our brands, and not for our careers. There is potentially a deep divide today in marketing, those that are mobile savvy and those that are likely to retire soon. Let’s get started with six quick lessons about Mobile Marketing and how you can gain traction with this instant, personalized and targeted communication tool.

avatar for Jeanne Hopkins

Jeanne Hopkins

EVP & CMO, SmartBear Software
Hopkins joined SmartBear from @hubspot where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 50,000 net new leads each month. Hopkins previously was CMO of MECLabs, owner... Read More →

Audience Moderator
avatar for Paul Rakov

Paul Rakov

Social Media Strategist and Public Relations Director, DragonSearch

Tuesday September 17, 2013 10:30am - 11:30am EDT
Industry 1
  The Mobile Organization
  • Hashtag #ssuhopkins

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