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Monday, September 16 • 10:30am - 11:30am
Big Data 101: What Is It, and Why Does It Matter?

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The Big Data buzz is huge for good reason. It will power deep and rich customer insights game-changing for business, especially marketers.  Ennis will explain why Big Data technology really matters, how you can use it to optimize your customer experience, and why Big Data Analytics on Hadoop is the future infrastructure for CMO's.  According to Gartner Group, "By 2016, the CMO will have a larger budget than the CIO", and Big Data is a big part of it! Come find out why.

Speakers
GE

Gail Ennis

CEO, Karmasphere
Gail Ennis is the Chief Executive Officer of Karmasphere, a leader in Big Data Analytics. A 20-year industry veteran, she has deep domain expertise and executive leadership in scaling high-growth, technology companies. Her experience reflects a blend of traditional enterprise software with on-demand, Cloud and SaaS approaches to quickly penetrate markets. | | Previously, Ennis was the Chief Marketing Officer (CMO) at Omniture, the leading SaaS... Read More →

Audience Moderator
avatar for Tammy Fennell

Tammy Fennell

CEO, MarketMeSuite
Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (http://www.marketmesuite.com), a leading social media platform for small- and mid-sized businesses. Tammy launched MarketMeSuite in late 2009 after many years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted... Read More →


Monday September 16, 2013 10:30am - 11:30am
Industry 2
  • Hashtag #ssubigdata

Attendees (22)