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Tuesday, September 17 • 10:30am - 11:30am
How to Use Paid/Earned/Owned to Drive Traffic & Revenue

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This panel is going skip the truisms of Paid Owned and Earned convergence and jump straight into discussion of different POE mixes for different types of programs from different 3 expert practitioners. Come learned how to plan for Paid Owned and Earned, how to prepare for the unexpected, and what it takes organizationally to make POE work for your programs.

Moderators
avatar for Virginia Miracle

Virginia Miracle

EVP, Professional Services, Spredfast
Virginia Miracle leads Customer Success at Spredfast, an Austin-based Social Media Management software company. She works with enterprise customers as they socialize their organizations, providing everything from technical expertise around the SaaS Spredfast platform to training, strategy, and change management. She is proud to serve as the 2013 Chairman of the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Prior to... Read More →

Speakers
avatar for Sterling Bacon

Sterling Bacon

Artist Manager, Red Light Management
Sterling Bacon is an artist manager at Red Light Management (formerly Alliance Artists). In his role as an artist manager, Sterling oversees all phases of career development for clients, including touring, tour marketing, radio promotion, album releases, social media campaigns and press campaigns. Over the course of his 15 years in music, he has worked with such acts as Collective Soul, Bad Company, STYX, Lynyrd Skynyrd, Tesla, Connor Christian... Read More →
avatar for Toby Bloomberg

Toby Bloomberg

Director Social Media Integration, Cox Media Group
My passion for social media began in 2004, with the launch of Diva Marketing. I quickly realized that social media was the missing digital link in creating and nurturing relationships that could combine traditional marketing values (strategy, customer insights, segmentation, etc.)with interactive *and* make the cash register ring. How you maintain the authenticity of the digital conversations, while being true to the brand, is the challenge and... Read More →
avatar for Jennifer Saenz

Jennifer Saenz

VP Innovation, Frito Lay Inc
Jen Saenz, Sr. Director of Marketing for Frito-Lay, is responsible for leading the #1 food brand across the globe, Lay’s Potato Chips. Jen and team successfully engaged consumers in 2012-2013 with the Lay's Do Us A Flavor promotion which asked consumers for their idea for the the next great flavor of Lay's Potato Chips. Leveraging Facebook and Twitter the campaign generated more than 3.8 Million flavor ideas and over 1 Million votes. In May... Read More →

Audience Moderator

Tuesday September 17, 2013 10:30am - 11:30am
Industry 4
  • Hashtag #ssupaid

Attendees (36)