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Social Selling for Success with Anneke Seley 1:30pm - 3:30pm
Social Marketology with Ric Dragon 1:30pm - 3:30pm
Customer Lifecycle Marketing with Desiree Scales and Travis Campbell 1:30pm - 3:30pm
Lunch & Networking 12:45pm - 2:00pm
Networking & Book Signings in Exhibitor Hall 5:30pm - 7:00pm
Make More Mistakes Faster: Creating a Healthy Mix of Listening,... 10:30am - 11:30am
The 360 Customer: How Customer Care and Marketing Can Share and... 11:45am - 12:45pm
CIO vs. CMO: Who Will Control the Technology Spend? 2:00pm - 3:00pm
The Social Customer Engagement Index: Use & Effectiveness of Soc... 3:15pm - 4:15pm
Why You Need to Fire Your Ad Agency 10:30am - 11:30am
Playing with Lawyers: Social Media Governance 11:45am - 12:45pm
Why You Will Fail: The Importance of Change Management 3:15pm - 4:15pm
Big Data 101: What Is It, and Why Does It Matter? 10:30am - 11:30am
The Realities of Realtime Marketing 11:45am - 12:45pm
Becoming a Force Multiplier: The Power of Social Selling 2:00pm - 3:00pm
All Content is Social: Multiple Screens & Delivering a Consisten... 3:15pm - 4:15pm
Your Content Supply Chain is Broken: Here's How to Fix It 10:30am - 11:30am
From Order Taker to Business Driver: The New Strategic Role of M... 11:45am - 12:45pm
Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Ki... 2:00pm - 3:00pm
Establishing Definitive Proof of ROI for Social and Mobile Marke... 3:15pm - 4:15pm
Engaging with Millennials 10:30am - 11:30am
Throwing Open the Floodgates: Empowering Employees, Your Most Pa... 11:45am - 12:45pm
Scaling Customer Service: Best Practices in Online Customer Care... 2:00pm - 3:00pm
Marketing vs. PR: Who Owns Social? 3:15pm - 4:15pm
Morning Keynote 1: Liza Landsman "The Marketer of The Future" 9:00am - 10:00am
Closing Keynote: Porter Gale "The Power of Socia... 4:30pm - 5:15pm
Morning Keynote: Brian Solis "The Future of Busi... 9:30am - 10:15am
The Socially Enabled Enterprise 10:30am - 11:30am
Stop Telling Me to Think Like a Publisher: Content Production Mo... 11:45am - 12:45pm
Work That Matters: The Essential Role of Social in Cultural Lead... 2:00pm - 3:00pm
Frankenmarketer: The Expanding Skillset of the Marketer of the F... 3:15pm - 4:15pm
What's the Role of Mobile in Your Marketing Mix? 10:30am - 11:30am
The Mobile Shopper: Pivoting from Showrooming to Transaction 11:45am - 12:45pm
The Future of mHealth 2:00pm - 3:00pm
Rolling Out Mobile Globally: Best Practices 3:15pm - 4:15pm
The Value of Engagement: Building & Maintaining Healthy Communit... 10:30am - 11:30am
Whose Community Is This, Anyway? Scaling Community Management Be... 11:45am - 12:45pm
Beyond Ego Metrics: Defining & Leveraging Online Influence 2:00pm - 3:00pm
Are You Listening? Why No One is Doing Digital Customer Care Rig... 3:15pm - 4:15pm
Can You Build A Better Advocate Through Social Media? 10:30am - 11:30am
Predictive Analytics: Great Stuff But What Does it Mean for Stor... 11:45am - 12:45pm
Data + Community: An Iterative Approach to Innovating New Produc... 2:00pm - 3:00pm
How to Use Paid/Earned/Owned to Drive Traffic & Revenue 10:30am - 11:30am
Social Business Transformation "Support Group" (case study) 11:45am - 12:45pm
How Important is Internal Collaboration? 2:00pm - 3:00pm
Setting Your Content Free: The Power of Sharing 3:15pm - 4:15pm
Inventing the Futu...
