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Sunday, September 15
 

1:30pm

Customer Lifecycle Marketing with Desiree Scales and Travis Campbell

What’s the difference between businesses that thrive and those that seem to just survive? A sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers and helps you identify your strongest leads.

Fact: Businesses who use marketing automation in their business see a 451% increase in qualified leads. Over 50% of businesses will use marketing automation in 2015 and beyond. It's an idea who's time has come.

Join Desiree Scales and Travis Campbell for this free, first-of-its-kind workshop as they share with you the principles of Lifecycle Marketing for Business—the seven steps thriving businesses are using right now to grow, nurture and retain valuable customers.This workshop is fully interactive. You will walk away with an actual workbook which will get you started in planning your own Lifecycle Marketing Campaign for your unique business.


Moderators
avatar for Travis Campbell

Travis Campbell

Regional Development Director, Infusionsoft
Travis is a son, husband, and father. A graduate of Arizona State University, Travis has a career of serving small business to leverage proven strategies to grow their businesses to new heights. Creator and curator at MarketingProfessor.com Travis' latest tenure is with Small Business Sales and Marketing software creators, Infusionsoft. He's continuing to help small businesses grow through educational workshops and with the Infusionsoft brand... Read More →
avatar for Desiree Scales

Desiree Scales

CEO, Bella Web Design, Inc.
Desiree Scales brings extensive expertise in web design, branding, Internet-based marketing and social media marketing to customer projects. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for Bella Web Design business customers. Her expertise and experience has evolved into a passion to educate people on Internet technologies that foster success. She... Read More →

Sunday September 15, 2013 1:30pm - 3:30pm
Room #3 188 14th St NE, Atlanta, GA

1:30pm

Social Marketology with Ric Dragon

DragonSearch CEO Ric Dragon and several Dragon community managers will conduct an interactive, open workshop designed to inspire, teach, and generate new ideas. Based on his latest book, “Social Marketology,” Ric will lead attendees through steps towards creating a workable and measurable social media strategy. You will learn about desired outcomes, audience segmentation, influencer research, brand voice development and action plan implementation. The workshop will be an informational and creative time…with a good bit of fun thrown in too! To learn more about the workshop, visit the DragonSearch Blog.



Moderators
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →

Sunday September 15, 2013 1:30pm - 3:30pm
Room #2 188 14th St NE, Atlanta, GA

1:30pm

Social Selling for Success with Anneke Seley
Anneke Seley of Reality Works Group knows that the most successful social business projects are those that show measurable results. In sales, that means more qualified leads, bigger forecasts, faster sales cycles, larger deals and ultimately increased revenue. She — along with some guest speakers — will lead an interactive discussion on social selling initiatives showing the most promise. They’ll present real world examples from their sales strategy and implementation consulting work with (mostly B2B) F500 clients as well as midmarket companies and emerging startups — and invite you to share your experiences, plans and results as well.

Moderators
avatar for Patrick Baynes

Patrick Baynes

Co-Founder, PeopleLinx
Patrick Baynes co-founded PeopleLinx in 2009, which is the world's first engagement and analytics software for LinkedIn. Patrick is responsible for all client facing services, partnerships and social business strategy. Patrick focuses on providing clients with innovative and strategic ways to employ PeopleLinx solutions to leverage LinkedIn and other social business networks.  | | @PatrickBaynes | | Connect on LinkedIn 
avatar for Charissa Franklin

Charissa Franklin

VP, Client Success and Partner, Reality Works Group
Charissa Franklin (@charissa_in_sf) is VP, Client Success and Partner at Reality Works Group, a sales strategy and implementation consultancy that has helped over 450 clients generate revenue faster using inside sales and social selling. She and her team of revenue generation experts are former quota-carrying sales and marketing leaders who know how to deliver measurable results . Charissa and Anneke worked together at Oracle in the 1990's to... Read More →
avatar for Barbara Giamanco

Barbara Giamanco

President and Social Selling Advisor, Social Centered Selling
Barb heads up Social Centered Selling. She’s the co-author of The New Handshake: Sales Meets Social Media – the first book published on social selling. She is the author of the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy published in the July 2012. Her first of its kind research report: Social Media and Sales Quota proves the measurable return-on-investment when using social media to sell. | | Barb has been... Read More →
avatar for Anne Scalapino

Anne Scalapino

Senior Engagement Manager, Reality Works Group
Anne Scalapino is a Senior Engagement Manager at Reality Works Group. She works with clients to optimize all phases of the sales cycle using the phone, online and social communication to engage with their customers. Her experience in customer acquisition and conversion analysis brings a unique perspective to sales models that leverages social media to provide scale and measurable results. Anne has been working in high tech for more than 15... Read More →
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →

Sunday September 15, 2013 1:30pm - 3:30pm
Room #1 188 14th St NE, Atlanta, GA
 
Monday, September 16
 

9:00am

Morning Keynote 1: Liza Landsman "The Marketer of The Future"
 An interview style exploration of the good, the bad, and the ugly of the new world of marketing in the social age.

Some say this is the golden age of marketing. With the shift to digital, the advent of social, and the embrace of mobile, marketers now have more tools than ever to discover, reach, engage, and support across the customer continuum.  Does this make the job easier or harder? Come hear the good, the bad, and the ugly of the new world of marketing in the social age.

Speakers
avatar for Liza Landsman

Liza Landsman

Chief Marketing Officer, EVP, E*TRADE Financial
Liza manages E*TRADE's marketing initiatives, advertising, direct marketing and branding campaigns.

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Monday September 16, 2013 9:00am - 10:00am
The Great Room
  • Hashtag #ssulandsman

10:30am

Big Data 101: What Is It, and Why Does It Matter?
The Big Data buzz is huge for good reason. It will power deep and rich customer insights game-changing for business, especially marketers.  Ennis will explain why Big Data technology really matters, how you can use it to optimize your customer experience, and why Big Data Analytics on Hadoop is the future infrastructure for CMO's.  According to Gartner Group, "By 2016, the CMO will have a larger budget than the CIO", and Big Data is a big part of it! Come find out why.

Speakers
GE

Gail Ennis

CEO, Karmasphere
Gail Ennis is the Chief Executive Officer of Karmasphere, a leader in Big Data Analytics. A 20-year industry veteran, she has deep domain expertise and executive leadership in scaling high-growth, technology companies. Her experience reflects a blend of traditional enterprise software with on-demand, Cloud and SaaS approaches to quickly penetrate markets. | | Previously, Ennis was the Chief Marketing Officer (CMO) at Omniture, the leading SaaS... Read More →

Audience Moderator
avatar for Tammy Fennell

Tammy Fennell

CEO, MarketMeSuite
Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (http://www.marketmesuite.com), a leading social media platform for small- and mid-sized businesses. Tammy launched MarketMeSuite in late 2009 after many years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted... Read More →


Monday September 16, 2013 10:30am - 11:30am
Industry 2
  • Hashtag #ssubigdata

10:30am

Why You Need to Fire Your Ad Agency
As a client, you're paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization. 
 

Moderators
avatar for Paul Dunay

Paul Dunay

Financial Services Marketing Leader, PwC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand, creating awareness and scaling a marketing team through periods of high revenue growth. Paul is currently the Financial Services Marketing Leader for PwC and author of five “Dummies” books on Facebook and Facebook Advertising. @PaulDunay Connect on LinkedIn 

Speakers
avatar for Kelly Hackett

Kelly Hackett

Director of Advertising, AT&T
Kelly Hackett is Director of Advertising for AT&T, the world’s largest telecommunications company. @kdhackettConnect on LinkedIn
avatar for Stefania Pomponi

Stefania Pomponi

Co-Founder/President & Chief Evangelist, Clever Girls Collective
Stefania Pomponi is Co-Founder/President & Chief Evangelist of Clever Girls Collective, a San Francisco Bay Area-based technology-driven social media agency offering content marketing and native marketing at scale. A respected social media thought leader and nationally recognized, award-winning blogger, she leads Clever Girls Collective’s business development and corporate PR efforts and has been instrumental in inking several key... Read More →
avatar for Liz Ross

Liz Ross

President, North America, BPN
As North American President of BPN, Ross leads operations for the newly-launched IPG Mediabrands' worldwide media agency network.  | | In October 2011, Liz was named CEO of Geomentum, a Mediabrands agency delivering excellence in the realms of shopper and geo-targeted marketing strategy. Prior to joining Geomentum, Ross served as Chief Growth Officer at Publicis Groupe’s Digitas.  | | Ross was inducted into the AAF Hall of... Read More →

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Monday September 16, 2013 10:30am - 11:30am
Industry 1
  • Hashtag #ssuagency

10:30am

Engaging with Millennials
Councilman Kwanza Hall is one of the new innovators making social media a fundamental part of his role as a public official.  This session will discuss how his use of social tools is helping him to engage and understand the needs of an important part of his constituency that is helping to shape the future of Atlanta - the Millennial Generation.  Using technology like never before to voice their cares and concerns on almost every topic, this generation of digital natives is lives and operates differently than any other generation coming before them.  Councilman Hall will share how he goes about using the latest technologies in order to build meaningful relationships with millennials in order to represent them to the best of his ability.

Moderators
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
avatar for Kwanza Hall

Kwanza Hall

Councilmember, Atlanta City Council
Kwanza Hall represents 13 neighborhoods that are the heart and soul of intown Atlanta. His constituents are the most diverse in the city, from millenials, creatives, and Fortune 500 C-level executives to families who live in a corridor with the highest concentration of poverty in the southeastern U.S. Kwanza is in his second term on the Atlanta City Council. He chairs the Council's international relations committee. Before his election in 2005... Read More →

Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Monday September 16, 2013 10:30am - 11:30am
Industry 4
  • Hashtag #ssumillenials

10:30am

Your Content Supply Chain is Broken: Here's How to Fix It
Brands today are shifting their communication organizations allowing for new ways to communicate with their audiences. Sites like Google, HuffPo, Twitter and YouTube has drastically changed the way people consume content and brands are realizing that the press release lacks to reach new and targeted audiences. Following a 360-approach from content creation, SEO, video development and paid syndication models, today's brands are discovering the new ways to connect with consumers and B2B. The panel will help you discover how to integrate content marketing into your brands marketing and communication roles.

Moderators
avatar for Chris Vary

Chris Vary

Executive Vice President, Weber Shandwick
Chris possesses over 18 years of experience in the creative and digital space. Currently, Chris leads theDigital practice for Weber Shandwick Southwest, overseeing programs that leverage emerging media technologies. Chris currently oversees strategic leadership direction for clients including American Airlines, Samsung Global, Essilor of America and RadioShack. Early in his career at Weber Shandwick he has assisted General Motors in... Read More →

Speakers
avatar for Tom Chernaik

Tom Chernaik

CEO, CommandPost/ CMP.LY
Tom has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. He launched CMP.LY in 2009 to address legal concerns in social media and expanded the technology (rebranding it to CommandPost in 2014) to provide marketers with comprehensive engagement measurement featuring unique audience and content insights. Prior to launching CMP.LY, Tom built advertising and sponsorship platforms for... Read More →
avatar for Tanya Donnelly

Tanya Donnelly

Global Social Media Director, Schneider Electric
Tanya Donnelly is the Global Social Media Director for Schneider Electric. Schneider Electric is the “global specialist in energy management” with 130,000 employees and operations in 190 countries. In 2012 Schneider Electric had $31 billion in annual sales. | Tanya is responsible for aligning Schneider Electric's social business strategy and presence with the Schneider Electric corporate strategy. Tanya leads this effort... Read More →
avatar for Sara Larsen

Sara Larsen

Vice President, Digital Marketing, SAP
Sara Larsen leads Digital Marketing at SAP, the world’s leading provider of business software. In this capacity, she is responsible for SAP's digital strategy and online customer touch points, including digital media, social media, web events and digital campaign execution. Previously, she was responsible for SAP's Global SME Demand Generation. Prior to SAP, Sara managed various global teleweb and marketing teams at IBM, including IBM's initial... Read More →

Audience Moderator
avatar for Adam Wexler

Adam Wexler

Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Activation. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and General Mills drive their social goals and develop stronger relationships with their most relevant influencers, prospects and customers.  | | Over the years, Adam has been invited to speak in front of thousands... Read More →


Monday September 16, 2013 10:30am - 11:30am
Industry 3
  • Hashtag #ssucontentchain

10:30am

Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability
Even social veterans will admit they're still forging new territory with campaign strategies, tactics, and even new platform trials.  The history of social marketing is still being written and with it, everyone bears the scars of something that flopped (or worse!).  What is the right balance to strike when you're fine-tuning the precise mix of tuning in to your customers, taking a risk, and falling on your sword when one of those risks backfires?  Welcome to the world of social media marketing, where the neon sign still blinks: BETA.

Moderators
avatar for Ted Shelton

Ted Shelton

Vice President Customer Solutions Practice, Cognizant Business Consulting
Ted has spent over 20 years working in product development, marketing, and as a senior executive in both public and privately held companies. For the five year prior to joining PwC, Ted was a partner with a small consulting firm working with clients on social business models for innovation and building market ecosystems. Previously, he served as the Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere... Read More →

Speakers
avatar for Jason Bartlett

Jason Bartlett

Vice President, Global Social Marketing, Xerox
Jason Bartlett leads the global social marketing practice at Xerox. His team is responsible for oversight of over 85 branded social accounts and daily management of key Corporate accounts. Bartlett's team is also responsible for Corporate content marketing initiates. The global social marketing team is the company-wide center of excellence, with dedicated social platform expertise, development of related governance/polices and ongoing analytic... Read More →
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →
avatar for Sara Roberts

Sara Roberts

President and CEO, Roberts Golden
Sara Roberts is CEO of Roberts Golden and a recognized thought leader in the future workplace, collaboration, and transforming leadership. She and her team have lead large-scale organizational transformation and employee engagement efforts for a wide variety of Fortune 250 companies including Bank of America, Cisco, FedEx, GE, News Corporation, Safeway, and Virgin Media. Sara speaks extensively at events like Gartner, Enterprise 2.0, and... Read More →

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Monday September 16, 2013 10:30am - 11:30am
Focus
  • Hashtag #ssulistening

11:45am

The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience
Social media has shaken-up the expectations of the customer. In response successful companies must shift from dictating the conversation towards listening and engaging. This panel explores how companies can utilize data to accomplish these goals. In particular the panelists will discuss how companies can fine the right data.  

Moderators
avatar for Emily Yellin

Emily Yellin

Journalist, Author, Consultant, Your Call Is (Not That) Important to Us
Journalist, author and consultant Emily Yellin's most recent book, Your Call Is (Not That) Important to Us, is about the state of customer service and was published by Simon & Schuster. Emily has hosted many webinars for Social Media Today and regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism. She was a longtime contributor to The New York Times, and has written for Time... Read More →

Speakers
avatar for Carol Borghesi

Carol Borghesi

Founder & Principal, Customers first Culture
With 31 years of telecommunications experience spanning three continents, Carol ‘s career has taken her from TELUS in Canada to British Telecom (BT) in the U.K. to Bharti Airtel in India, back to TELUS and now founder & principal of Customers First Culture.With senior roles in sales, service and business unit management, Carol has managed change through deregulation, labour relations and technological innovation in different markets and... Read More →
avatar for Tonya McKinney

Tonya McKinney

Head of Digital Solutions, Tata Consultancy Services
Tonya heads the Digital Strategy team at TCS. She and her team study and solve challenges in enterprise digital strategy, digital innovation, customer experience, omnichannel engagement, social insight, social community and collaboration, mobile first, gamification and loyalty. Tonya is a frequent speaker and author on the subjects of digital marketing, mobile strategy, enterprise social strategies, social analytics, and loyalty... Read More →
avatar for Alison Woo

Alison Woo

Director, Social Media, Bristol-Myers Squibb
Social media strategist, former journalist, communication evangelist and bon vivant. | | @alisonwoo | | Connect on LinkedIn

Audience Moderator
avatar for Allison Davis

Allison Davis

Community Manager, MarketMeSuite
Community Manager at MarketMeSuite. | Graduate student at Emerson College. | | MarketMeSuite.com


Monday September 16, 2013 11:45am - 12:45pm
Focus
  • Hashtag #ssu360cust

11:45am

Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors

The rise of social media means that employees can become engaged with their customers within their individual capacities. But of course it is easier said that done.
This panel breakdowns the discussion into the following questions:

  • What are the floodgates? 
  • What does throwing them open mean? 
  • What are the risks and rewards of doing so? 
  • Finally, how do you best throw them open? 

Moderators
avatar for Gregory Shove

Gregory Shove

CEO, Co-Founder, SocialChorus, Inc
Greg is the founder of SocialChorus, the leading advocates marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. | | @GregShove | | Connect on LinkedIn

Speakers
avatar for Susan Emerick

Susan Emerick

CEO & Founder, Brands Rising, LLC
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer... Read More →
avatar for Sandy Gibson

Sandy Gibson

CEO, Elevate
Sandy Gibson is the CEO of Elevate Inc, a leading predictive email marketing platform used by companies like PwC, Accenture and Sun Life Financial to increase employee and customer engagement with their digital and social media marketing. A serial entrepreneur, Sandy graduated from Princeton University. | | @sandygibson | | Connect on LinkedIn
avatar for Richard Margetic

Richard Margetic

Director, Global Social Media, Dell
Richard Margetic, Director of Global Social Media for Dell, is currently responsible for Dell’s strategy, governance and presence in social media, cross-segment, around the world. He has been integral to Dell’s social media efforts since 2006 when the company began to use social to expand its direct connections with customers. From blogs and wikis to Facebook and Twitter, he has helped shepherd and shape Dell’s social media... Read More →

Audience Moderator
avatar for Susan Scrupski

Susan Scrupski

Founder, Big Mountain Data
Susan has been a writer, analyst, influencer, and entrepreneur covering the IT Services and social collaboration markets for over 25 years. Named as one of Fast Company’s “Most Influential Women in Technology” in 2010, her insights have been featured in industry research, as well as mainstream media. Her interests are in disruptive applications of technology and the consumerization of IT. Susan participates on various industry conference... Read More →


Monday September 16, 2013 11:45am - 12:45pm
Industry 4
  • Hashtag #ssuambassadors

11:45am

The Realities of Realtime Marketing
Without a doubt, 2013 will go down in history as "The Year of Real-Time Marketing." Every newsworthy event drives a torrent of brand-driven real-time content, whether a sporting event blackout, a red carpet procession, or a royal baby birth. But are timely tweets all it takes to succeed with real-time marketing? What does it take to make this new approach to marketing work? Join us for this panel discussion to discuss the present and future of real-time marketing…in real-time, of course.

Moderators
avatar for Peter Kim

Peter Kim

Chief Solutions Architect, Constellation Research, Inc.
Peter is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim. | | Peter has been quoted by media outlets including CNBC, CNN, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Enterprise 2.0. He was previously an analyst at Forrester Research, and head of... Read More →

Speakers
avatar for Natasha Bhargava

Natasha Bhargava

CEO + Founder, Sprinklr
A seasoned and well-respected technology industry executive with experience in building enterprise-grade systems, Ragy previously was the president of Epsilon’s Interactive Services Group (formerly Epsilon Interactive). As president of Epsilon’s Interactive Services Group, Ragy oversaw the division’s rapid growth and expansion to more than $100 million in annual sales worldwide. Before being named president, he served as CTO... Read More →
avatar for Erika Brookes

Erika Brookes

Vice President, Oracle
Veteran technology and marketing executive Erika Brookes is vice president for Oracle leading the go to market strategy for the Oracle Social Cloud business. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software. Vitrue was acquired by Oracle in August 2012.   | | Throughout her career she has held numerous executive-level marketing... Read More →
avatar for Pablo Henderson

Pablo Henderson

Marketing Manager, W Atlanta-Downtown
After 15 years consulting for the hospitality industry, lifestyle brands and consumer goods companies, Pablo Henderson joined W Hotels in 2011 where he continues to enjoy exploring the relationship between experiential luxury brands and the creation of hyper-local content through strategic marketing partnerships. Pablo recently received a 2013 Innovation in Technology Award from the Georgia Hospitality and Lodging Association for his... Read More →

Audience Moderator
avatar for Desiree Scales

Desiree Scales

CEO, Bella Web Design, Inc.
Desiree Scales brings extensive expertise in web design, branding, Internet-based marketing and social media marketing to customer projects. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for Bella Web Design business customers. Her expertise and experience has evolved into a passion to educate people on Internet technologies that foster success. She... Read More →


Monday September 16, 2013 11:45am - 12:45pm
Industry 2
  • Hashtag #ssurealtime

11:45am

From Order Taker to Business Driver: The New Strategic Role of Marketing
As customers have gained power and influence in recent years, organizations find themselves simultaneously vulnerable to technological disruption and customers with rapidly rising expectations. Customer intimacy and contextual relevance have never been more critical. Attend this session as an all star lineup discusses the rising demand for marketing's strategic influence, what's needed, what's working, and what's not. 

Moderators
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant... Read More →

Speakers
avatar for Saul Berman

Saul Berman

Partner & VP Global Service Area Leader - GBS, IBM
Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). He works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology, operations strategy engagements and organizational change initiatives... Read More →
avatar for Paul Hatch

Paul Hatch

CEO, KNUU Investment Solutions
Paul Hatch is currently the CEO of KNUU Investment Solutions. KNUU, was launched in April of 2013 and specializes in Asset Management Consulting. Prior to KNUU, Paul had a 29 year career in Private Wealth Management, with his most recent role as Vice Chairman at Morgan Stanley Wealth Management. He began his career in 1984 as an Personal Advisor, transitioned to Field Management and then to Headquarters in 1997. At Morgan he was responsible for... Read More →
avatar for Wes Nichols

Wes Nichols

CEO, Co-Founder, MarketShare
Wes Nichols is a leading authority in predictive analytics, marketing optimization, attribution and cross-channel measurement.  | | Wes leads MarketShare, the industry's leading predictive analytics company, whose analytics and software solutions are used by global CMOs to drive resource allocation decisions and marketing investments.  | | Prior to starting MarketShare, Wes was with Omnicom as President/CEO of TEQUILA\, one of the... Read More →

Audience Moderator
avatar for Travis Campbell

Travis Campbell

Regional Development Director, Infusionsoft
Travis is a son, husband, and father. A graduate of Arizona State University, Travis has a career of serving small business to leverage proven strategies to grow their businesses to new heights. Creator and curator at MarketingProfessor.com Travis' latest tenure is with Small Business Sales and Marketing software creators, Infusionsoft. He's continuing to help small businesses grow through educational workshops and with the Infusionsoft brand... Read More →


Monday September 16, 2013 11:45am - 12:45pm
Industry 3
  • Hashtag #ssunewmktg

11:45am

Playing with Lawyers: Social Media Governance

The Social Shake-Up means that brands across industries are expected to be part of the social conversation. This panel examines how to best facilitate this given legal regulations.

  • How do you work with your team for success in an area that is so quickly changing? 
  • How do you build your campaigns in order to prevent legal issues from coming up at all? 
  • Finally, how do you build mechanisms within your organization to deal with future legal challenges?

Moderators
avatar for Tom Chernaik

Tom Chernaik

CEO, CommandPost/ CMP.LY
Tom has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. He launched CMP.LY in 2009 to address legal concerns in social media and expanded the technology (rebranding it to CommandPost in 2014) to provide marketers with comprehensive engagement measurement featuring unique audience and content insights. Prior to launching CMP.LY, Tom built advertising and sponsorship platforms for... Read More →

Speakers
avatar for David Davidovic

David Davidovic

President, PathForward
David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24... Read More →
avatar for Victor Gaxiola

Victor Gaxiola

Customer Advocacy Manager, Hearsay Social
http://www.about.me/victorgaxiola | | What would you attempt to do if you knew you could not fail? | | I am and have always been someone that enjoys learning new things and improving on a daily basis to be a better person. I have a deep desire to be a better husband, father, son and friend. | | I enjoy humor and believe its important to celebrate the little things in life. Integrity is one of my core values and I also believe... Read More →
avatar for Virginia Miracle

Virginia Miracle

EVP, Professional Services, Spredfast
Virginia Miracle leads Customer Success at Spredfast, an Austin-based Social Media Management software company. She works with enterprise customers as they socialize their organizations, providing everything from technical expertise around the SaaS Spredfast platform to training, strategy, and change management. She is proud to serve as the 2013 Chairman of the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Prior to... Read More →

Audience Moderator
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn


Monday September 16, 2013 11:45am - 12:45pm
Industry 1
  • Hashtag #ssugovernance

12:45pm

Lunch & Networking
Monday September 16, 2013 12:45pm - 2:00pm
Exhibitor Hall 188 14th St NE, Atlanta, GA

2:00pm

Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?
Marketing for years was more of an art than a science. With the instant measurability of digital data, marketing decision-making can be as precise and immediate as manufacturing. But what are the best sources of data? What teams and operational procedures must be in place to truly leverage this advantage?

Moderators
avatar for Katie Paine

Katie Paine

CEO, Paine Publishing
Katie Delahaye Paine helps companies define success & design Social Media measurement programs. Her most recent venture, Paine Publishing, LLC will continue her consulting and educational work in the field of measurement. Her book, Measure What Matters (Wiley, March 2011) is considered must reading for anyone tasked with measuring public relations and social media. Her latest book, with Beth Kanter, “Measuring the Networked Nonprofit, Using... Read More →

Speakers
avatar for Bill Franks

Bill Franks

Chief Analytics Officer, Teradata
Bill Franks is Chief Analytics Officer for Teradata. Franks is also a faculty member of the International Institute for Analytics and author of Taming The Big Data Tidal Wave and The Analytics Revolution. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. You can learn more at http://www.bill-franks.com. @billfranksga Connect on... Read More →
avatar for Lawrence Mak

Lawrence Mak

Manager, Product Marketing, Adobe Systems Inc
Lawrence Mak is a manager of social product marketing for Adobe. Lawrence has spent several years driving marketing strategy for social media startups and digital media and has been featured on Mashable and All Facebook. Born in Ohio, raised in Los Angeles and schooled at UCLA, Lawrence is now a happy transplant and foodie in San Francisco. | | @lawrencekmak | | Connect on LinkedIn
avatar for Chad Parizman

Chad Parizman

Director, Mobile and Social, Scripps Networks Interactive
As the Director of Mobile and Social at Scripps Networks Interactive I provide leadership on mobile and social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Prior to my current role, I served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation... Read More →

Audience Moderator
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn


Monday September 16, 2013 2:00pm - 3:00pm
Industry 3
  • Hashtag #ssudatadecision
  • Tags Big Data

2:00pm

Scaling Customer Service: Best Practices in Online Customer Care & Self-Care Communities
Your Customers are looking to your company to treat them right and if not they will destroy your brand. Just ask companies like British Airways, United, Comcast and Dell. Many companies have responded to these complaints by building communities or creating a social servicing team but Customers have not responded the way you thought. The fact is the Customer has their priorities and they may not match yours. It is time to change the model and we will do just that! Whether you are a marketing, communications or Customer experience professional, this is the discussion for you! Together we will lead our companies to win the hearts and minds of our Customers, and they will be the ones to take our message to the world!

Speakers
avatar for Frank Eliason

Frank Eliason

Director of Global Social Media at Citi, Citi
Frank Eliason has been described as the “most famous customer service manager in the U.S., possibly the world.” By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?” he repositioned the relationship between Comcast and its customers. At Citibank, Frank and his team are helping to change the way a global financial institution manages its relationships with a... Read More →

Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Monday September 16, 2013 2:00pm - 3:00pm
Industry 4
  • Hashtag #ssueliason

2:00pm

CIO vs. CMO: Who Will Control the Technology Spend?
As more of the marketing spend has rapidly shifted to the digital world driven by the demands of customers, CMOs and CIOs are at odds at who should control the platform and investment decisions. Shifts to integrated demand programs, social CRM systems and customer communities integrated into corporate Web sites are all fueling the blurred lines of responsibility. In this panel, we will discuss the challenges, opportunities and breaking down the organizational silos to become a customer-centered organization. 

Moderators
avatar for Kat Mandelstein

Kat Mandelstein

Social Business Advisory, PwC Advisory
Kat Mandelstein recently joined PwC Advisory through the integration of Ant's Eye View. She also serves on the International Board of Directors for Social Media Club. Previously Kat was an executive in IBM Software Group and led a number demand programs, digital marketing and development teams over the years. Kat managed one of the earliest successful retail Web sites,www.jcpenney.com. She has been a regular contributor to the Austinot, BtoB... Read More →

Speakers
avatar for Jay Ferro

Jay Ferro

Chief Information Officer, American Cancer Society
Jay Ferro, chief information officer for the American Cancer Society, is responsible for the people, strategy and operations of the global information technology of the organization. Ferro joined the Society executive staff in 2012, bringing a deep personal connection to the fight against cancer. Prior to joining the Society, Ferro served as senior vice president and chief information officer for AdCare Health Systems, a rapidly growing... Read More →
avatar for James Gross

James Gross

Co-Founder and President, Percolate
James Gross is Co-Founder and President at Percolate. James also enjoys running, and wants to build both the world's greatest software company and surf team. 
avatar for Timothy Minahan

Timothy Minahan

CMO and SVP Strategy, SAPCloud
@tminahan | | Connect on LinkedIn


Monday September 16, 2013 2:00pm - 3:00pm
Focus
  • Hashtag #ssuciocmo

2:00pm

Becoming a Force Multiplier: The Power of Social Selling
When your company CEO declares that your company will lead in the digital and social world and you are running a sales organization of over 1,000 people,  what do you do to make that happen?

Hear about the IBM North America Inside Sales team's social selling  journey from a cross functional team of senior managers working toward clear common goals:
  • Make buying easier for clients
  • Develop socially eminent sellers
  • Show revenue results. 

Speakers
avatar for Douglas Hannan

Douglas Hannan

Business Unit Executive, Marketing, IBM
Doug is responsible for Inside Sales Marketing at IBM, North America. In his 26 year career at IBM, he developed and launched award-winning marketing programs for the Inside Sales businesses in 40+ countries. Along with a staff of 36, he currently leads direct channel sales enablement, digital selling programs, email and web marketing that delivers high quality leads to support 1000+ sellers. He is recognized as an innovator in designing and... Read More →
avatar for Natalie Keehbauch

Natalie Keehbauch

Client Unit Executive, IBM
Natalie sales and marketing career spans 22 years. Across those years she has held various roles in the high technology industry with the most recent 17 years in various sales, marketing and management roles within IBM. Natalie currently leads an inside sales organization consisting of highly skilled sales professionals focused on the sales of IBM solutions across enterprise clients within the US. Within IBM, Natalie is recognized as a thought... Read More →
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →

Audience Moderator
avatar for Jill Rowley

Jill Rowley

Social Selling Evangelism & Enablement, Oracle
After 6 years in Consulting and 13 years in Software Sales at Salesforce.com and Eloqua, I made a pivot in my career to join Oracle to lead our Social Selling initiative. I'm passionate about Social Business transformation. I live in the San Francisco Bay Area and love my career.


Monday September 16, 2013 2:00pm - 3:00pm
Industry 2
  • Hashtag #ssusocialsell

3:15pm

Establishing Definitive Proof of ROI for Social and Mobile Marketing Investments

Effective marketing resource allocation has become much more challenging in the modern era of marketing. However, the buzzword ‘attribution’ is everywhere, with subpar solutions trying to solve this challenge. While “Big Data” comes to the rescue, it needs to be augmented by holistic models of resource allocation, not outdated methods such as “last click attribution” “media mix models”, “fractional attribution”, and other “Analytics 1.0” methods. Come learn the latest methods to quantify marketing’s actual business impact, as well as the path to accelerate transformation in your marketing organization. 

 This session addresses:

  • Why your analytics and attribution methods are likely not sufficient for today's and tomorrow's decision-making needs
  • The latest methods in quantifying social media's impact on sales and corporate revenue
  • The common misunderstanding of the role of “ROI” as a performance metric, which can result in significant errors in allocation decisions.
  • How the right analytics are essential to bring ‘big data’ to life, allowing for faster insights and decision-making

Speakers
avatar for Wes Nichols

Wes Nichols

CEO, Co-Founder, MarketShare
Wes Nichols is a leading authority in predictive analytics, marketing optimization, attribution and cross-channel measurement.  | | Wes leads MarketShare, the industry's leading predictive analytics company, whose analytics and software solutions are used by global CMOs to drive resource allocation decisions and marketing investments.  | | Prior to starting MarketShare, Wes was with Omnicom as President/CEO of TEQUILA\, one of the... Read More →

Audience Moderator
avatar for Alan Rosenblatt

Alan Rosenblatt

Partner, Turner Strategies
I am passionate about social media and politics. The Internet has ALWAYS been about connecting people. I saw that 20 years ago when a friend showed me Mosaic. I've been working to integrate it into politics, advocacy and media ever since. I taught the world's first college course on internet politics (1995) at Gorge Mason University and led the first state & local digital politics consultancy (2000) at Stateside Associates. I created and... Read More →


Monday September 16, 2013 3:15pm - 4:15pm
Industry 3

3:15pm

The Social Customer Engagement Index: Use & Effectiveness of Social Tools for Customer Service
During this panel, we wll be teasing some results from the fourth edition of the The Social Customer Engagement Index and discussing social and customer service with thought leaders and two brands in the field. Conducted each year since 2009, this exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies.

Moderators
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
avatar for Nick Ayres

Nick Ayres

Global Director, Social Marketing, InterContinental Hotels Group
Nick Ayres is the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective of delivering preferred brands.  | | Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s... Read More →
avatar for Dan Gingiss

Dan Gingiss

Head of Digital Customer Experience & Social Care, Discover Financial Services
Dan is the head of Digital Customer Experience and Social Care at Discover Card. In this role, he oversees the design and development of the company’s flagship website, Discover.com; leads the company’s social media servicing strategy; and is responsible for the customer experience and Voice of the Customer across web and mobile. | | A passionate proponent of amazing customer experiences and outstanding customer service (and a... Read More →
avatar for Tim Porterfield

Tim Porterfield

Director, Marketing Programs, SAP
13-year marketing professional and a new social media enthusiast who has been with SAP since 2008. | | Other passions: Family (Lisa and daughter Kate) and music: www.keltickudzu.com

Audience Moderator
avatar for Desiree Scales

Desiree Scales

CEO, Bella Web Design, Inc.
Desiree Scales brings extensive expertise in web design, branding, Internet-based marketing and social media marketing to customer projects. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for Bella Web Design business customers. Her expertise and experience has evolved into a passion to educate people on Internet technologies that foster success. She... Read More →


Monday September 16, 2013 3:15pm - 4:15pm
Focus
  • Hashtag #ssutscei

3:15pm

All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience
Mobile technology means that consumers now interact with a brand through multiple screens and in multiple circumstances. Even the same customer can behave differently at different time. In this ever-changing environment, the messaging component of marketing becomes even more important.

Moderators
avatar for Aaron Strout

Aaron Strout

President, WCG
Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the Technology Practice for the WCG agency. Aaron assists clients with mobile, digital and social media marketing campaigns and strategy. | | Earlier in his career, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. He is a regular contributor to WCG's blog... Read More →

Speakers
avatar for Abigail Cusick

Abigail Cusick

Senior Manager, Social Media, Bravo
Abigail Cusick is the Senior Manager of Social Media at Bravo TV. She oversees @bravotv and manages the strategic development of content for all of Bravo’s social platforms including Twitter, Facebook, Instagram, Pinterest, Google+ and Tumblr.  | | Cusick joined Bravo in 2007 as Emerging Media Coordinator. While in that position, she drove content strategy for all Bravo Mobile Clubs, including The Real Housewives Text Adventure Game... Read More →
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon founded Fabric Branding, in 2012, to help update the theory and practice of branding for the digital age. Simon helps his clients to integrate emerging technologies into their existing branding and marketing efforts.  | | A long-time industry-watcher and participant, Simon has been involved in the marketing of mobile technology for many years and was directly involved in early efforts to market smartphones... Read More →
avatar for Scott Williford

Scott Williford

CEO and Founder, vLink Solutions
Scott is a serial entrepreneur, consultant, and family man. He has played a major role several successful organizations and helped countless others as an investor, consultant and executive. Scott has a passion to help businesses and professionals differentiate themselves in their marketplace.  | | His current project, vLink Solutions is positioned as “The Video Marketing Authority”.  | vLink CREATEs targeted, high-quality... Read More →

Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Monday September 16, 2013 3:15pm - 4:15pm
Industry 2
  • Hashtag #ssumultiscreen

3:15pm

Why You Will Fail: The Importance of Change Management
Most companies are pretty rubbish at change, which is why so many strategically important projects fail to deliver their expected results. Why? Because usually the project is conceived and perceived as a technology feature project and not a people and change project and yet most are really, at their core, about changing behaviors and thinking even if technology has been used to facilitate this happening.
This oversight is damaging how well our businesses compete and damages employee moral and retention which in turn leads to a poor ROI for the business, often hindering future investment. Too often the aim is to build features and not capabilities. The two are NOT the same. Features make a task possible, capabilities are the complete ability for the organization to complete that task in an effective way (best in class).
Craig and Raj will reflect and discuss existing transformation projects, showing how people and communications were put at the heart of these projects and how 3M monitors and measures the success of these projects including adoption of a range of social programs across the organization.

Moderators
avatar for Craig Hanna

Craig Hanna

EVP North America, Econsultancy (the digital transformation company)
A Digital Transformation specialist with 15 years of experience, craig heads up Econsultancy's US business and sits on its global operating board. Econsultancy helps our key clients build internal capability to deliver value from digital technologies across the whole organization. This transformation builds long term value and competitive advantage for our clients, allowing them to thrive in our technology led world.Previous to joining... Read More →

Speakers
avatar for Raj Rao

Raj Rao

VP, Global eTransformation, 3M
Raj Rao is VP for Global eTransformation with executive responsibility for accelerating Digital Marketing and eCommerce capabilities at 3M. His team champions strategic “e” initiatives in the areas of Social Business, eCommerce, 3m.com customer experience, Digital strategy roadmaps and Web content excellence. He actively partners with the company's Sales, Communications and Marketing teams in global markets to design and... Read More →

Audience Moderator
avatar for Susan Scrupski

Susan Scrupski

Founder, Big Mountain Data
Susan has been a writer, analyst, influencer, and entrepreneur covering the IT Services and social collaboration markets for over 25 years. Named as one of Fast Company’s “Most Influential Women in Technology” in 2010, her insights have been featured in industry research, as well as mainstream media. Her interests are in disruptive applications of technology and the consumerization of IT. Susan participates on various industry conference... Read More →


Monday September 16, 2013 3:15pm - 4:15pm
Industry 1
  • Hashtag #ssuchange

3:15pm

Marketing vs. PR: Who Owns Social?
The rise of the Social Organization has led to increaed integration of Marketing and Public Relations. 
This panel asks:

  1. What does this mean for Marketing and PR? What does the future look like? 
  2. What does this integration tell us about the future of the Social Enterprise? 

 

Moderators
avatar for Bert DuMars

Bert DuMars

Vice President, Principal Analyst Serving CMOs, Forrester Research
Bert DuMars is an accomplished marketing executive with extensive experience in leading digital, ecommerce, social media, and mobile marketing programs. He has led high-performing marketing and technology teams in the consumer products, business products, government, software, technology, and power-generation industries. Before joining Forrester, Bert served as vice president of digital marketing and eCommerce for Newell Rubbermaid. He has held... Read More →

Speakers
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →
avatar for Robert  Libbey

Robert Libbey

Head of Digital & Social Communications, Pfizer
Bob Libbey heads Digital and Social Communications for Pfizer Inc. (NYSE: PFE), the world’s | leading biopharmaceutical company. In this role, Libbey is responsible for all aspects of Pfizer’s  | corporate digital media channels and social communications, including the development  | and execution of an integrated, long-term digital media strategy. He is also responsible for  | management of the company’s video... Read More →
avatar for Ashley Reed

Ashley Reed

Social Media Director, BKV
Ashley Reed is the Director of Social Media at BKV where she helps clients with social strategy, content marketing, community building, influencer engagement, monitoring, training and SEO. Ashley specializes in social media measurement, and she works closely with BKV’s analytics team to track social efforts and optimize performance. She is currently working with clients such as Crohn’s and Colitis Foundation of America, Children... Read More →

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Monday September 16, 2013 3:15pm - 4:15pm
Industry 4
  • Hashtag #ssumktgpr

4:30pm

Closing Keynote: Porter Gale "The Power of Social Capital and the Four Degree Advantage"
The Power of Social Capital and the Four Degree Advantage:
Technology has reduced the degree of separation between our contacts from six to four. In this popular presentation, Gale explores topics from her upcoming book, "Your Network is Your Net Worth"—showing why, more than ever, it’s important to invest in our social capital, connections and relationships as a means to enhance our lives. With a bit of “how to” and a dose of storytelling, citing years of market experience, Gale conveys both how and why strategically building a network improves happiness, productivity and return—whether on a business or personal level. Gale details the value of authenticity and passion as the core groundwork for networking efforts, sharing stories that demonstrate how collaboration, co-creation and innovation are the keys to success along the way. 

Speakers
avatar for Porter Gale

Porter Gale

Author, Porter Gale Co.
Porter Gale is a public speaker, start-up advisor, social media lover and the author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of Marketing at Virgin America. | | @portergale | | Connect on LinkedIn


Monday September 16, 2013 4:30pm - 5:15pm
The Great Room
  • Hashtag #ssugale

5:30pm

Networking & Book Signings in Exhibitor Hall
Join us for networking, food, beverages, and book signings! Enjoy complimentary food and drinks as you network with your fellow attendees. We're also pleased to have Susan Emerick and Chris Boudreaux, authors of "The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media" conducting book signings as well!

Monday September 16, 2013 5:30pm - 7:00pm
Exhibitor Hall 188 14th St NE, Atlanta, GA
 
Tuesday, September 17
 

9:00am

Inventing the Future of Business: A Report From The Front Lines

Brian Solis explores how experience design amplifies customer relationships, drives word of mouth, and fosters advocacy in his new book, "What's The Future of Business." Ted Shelton, VP of Customer Solutions at Cognizant, has been at the front lines of this transformation. He'll discuss common challenges that companies face in embracing change and succeeding in this landscape of integrated customer experiences.


Speakers
avatar for Ted Shelton

Ted Shelton

Vice President Customer Solutions Practice, Cognizant Business Consulting
Ted has spent over 20 years working in product development, marketing, and as a senior executive in both public and privately held companies. For the five year prior to joining PwC, Ted was a partner with a small consulting firm working with clients on social business models for innovation and building market ecosystems. Previously, he served as the Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere... Read More →


Tuesday September 17, 2013 9:00am - 9:15am
The Great Room
  • Hashtag #ssushelton

9:30am

Morning Keynote: Brian Solis "The Future of Business"
Brian Solis’ book, What’s the Future of Business, reports on how innovative companies are adapting to the changes wrought by social and digital technologies. During this keynote interview, Robin Fray Carey will ask Brian probing questions about what businesses should be doing now to not only survive but to thrive, and the changes already barreling towards us that will present even greater challenges.

Tuesday September 17, 2013 9:30am - 10:15am
Exhibitor Hall 188 14th St NE, Atlanta, GA
  • Hashtag #ssusolis

10:30am

Can You Build A Better Advocate Through Social Media?
Building brand advocates has become more important than ever for leaders in sales, customer service and marketing roles. Join us for this panel discussion to find out what role Social Media plays in this, and how Social Media can be leveraged to engage your customers like never before.

Moderators
avatar for Kai Petzelt

Kai Petzelt

Sr. Director Product Marketing, SAP
Kai Petzelt is Senior Director of product marketing at SAP, responsible for the creation, communication and articulation of messaging and positioning for the CRM solutions portfolio for the Social and Service lines of business. | | Throughout his career he has held numerous marketing and solution management positions in multinational corporations across Europe and North America. | | @kaipetzelt

Speakers
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant... Read More →
avatar for Emily Yellin

Emily Yellin

Journalist, Author, Consultant, Your Call Is (Not That) Important to Us
Journalist, author and consultant Emily Yellin's most recent book, Your Call Is (Not That) Important to Us, is about the state of customer service and was published by Simon & Schuster. Emily has hosted many webinars for Social Media Today and regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism. She was a longtime contributor to The New York Times, and has written for Time... Read More →

Audience Moderator
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →


Tuesday September 17, 2013 10:30am - 11:30am
Industry 3
  • Hashtag #ssuadvocate

10:30am

The Value of Engagement: Building & Maintaining Healthy Communities
 The panel explores the theme of community engagement from its inception to present day practice through the following questions: 

  • What is community?
  • What does it mean to a company?
  • What is community engagement? 
  • How do you measure the impact on company end-goals? (i.e. why should anyone at the C-Suite level care about engagement?)


Moderators
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
avatar for Jon Ferrara

Jon Ferrara

Nimble
Pioneer & creator of #CRM solutions, CEO - Nimble, Founder of GoldMine. Interests; Social Selling, Social Business, Customer Lifecycle, Acquisition & Retention.
avatar for Rachel Happe

Rachel Happe

Principal & Co-Founder, The Community Roundtable
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →

Audience Moderator
avatar for Allison Davis

Allison Davis

Community Manager, MarketMeSuite
Community Manager at MarketMeSuite. | Graduate student at Emerson College. | | MarketMeSuite.com
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs


Tuesday September 17, 2013 10:30am - 11:30am
Industry 2
  • Hashtag #ssuengage

10:30am

How to Use Paid/Earned/Owned to Drive Traffic & Revenue
This panel is going skip the truisms of Paid Owned and Earned convergence and jump straight into discussion of different POE mixes for different types of programs from different 3 expert practitioners. Come learned how to plan for Paid Owned and Earned, how to prepare for the unexpected, and what it takes organizationally to make POE work for your programs.

Moderators
avatar for Virginia Miracle

Virginia Miracle

EVP, Professional Services, Spredfast
Virginia Miracle leads Customer Success at Spredfast, an Austin-based Social Media Management software company. She works with enterprise customers as they socialize their organizations, providing everything from technical expertise around the SaaS Spredfast platform to training, strategy, and change management. She is proud to serve as the 2013 Chairman of the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Prior to... Read More →

Speakers
avatar for Sterling Bacon

Sterling Bacon

Artist Manager, Red Light Management
Sterling Bacon is an artist manager at Red Light Management (formerly Alliance Artists). In his role as an artist manager, Sterling oversees all phases of career development for clients, including touring, tour marketing, radio promotion, album releases, social media campaigns and press campaigns. Over the course of his 15 years in music, he has worked with such acts as Collective Soul, Bad Company, STYX, Lynyrd Skynyrd, Tesla, Connor Christian... Read More →
avatar for Toby Bloomberg

Toby Bloomberg

Director Social Media Integration, Cox Media Group
My passion for social media began in 2004, with the launch of Diva Marketing. I quickly realized that social media was the missing digital link in creating and nurturing relationships that could combine traditional marketing values (strategy, customer insights, segmentation, etc.)with interactive *and* make the cash register ring. How you maintain the authenticity of the digital conversations, while being true to the brand, is the challenge and... Read More →
avatar for Jennifer Saenz

Jennifer Saenz

VP Innovation, Frito Lay Inc
Jen Saenz, Sr. Director of Marketing for Frito-Lay, is responsible for leading the #1 food brand across the globe, Lay’s Potato Chips. Jen and team successfully engaged consumers in 2012-2013 with the Lay's Do Us A Flavor promotion which asked consumers for their idea for the the next great flavor of Lay's Potato Chips. Leveraging Facebook and Twitter the campaign generated more than 3.8 Million flavor ideas and over 1 Million votes. In May... Read More →

Audience Moderator

Tuesday September 17, 2013 10:30am - 11:30am
Industry 4
  • Hashtag #ssupaid

10:30am

What's the Role of Mobile in Your Marketing Mix?
If you’re looking to find a new tactic to add to your marketing arsenal, now is the time to learn more about mobile marketing and how to use it to grow your business. Mobile is not a trend and none of us can afford to take a “wait and see” approach with mobile for our marketing programs. Not for our brands, and not for our careers. There is potentially a deep divide today in marketing, those that are mobile savvy and those that are likely to retire soon. Let’s get started with six quick lessons about Mobile Marketing and how you can gain traction with this instant, personalized and targeted communication tool.

Speakers
avatar for Jeanne Hopkins

Jeanne Hopkins

EVP & CMO, SmartBear Software
Hopkins joined SmartBear from @hubspot where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 50,000 net new leads each month. Hopkins previously was CMO of MECLabs, owner of MarketingSherpa & MarketingExperiments and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency... Read More →

Audience Moderator
avatar for Paul Rakov

Paul Rakov

Social Media Strategist and Public Relations Director, DragonSearch


Tuesday September 17, 2013 10:30am - 11:30am
Industry 1
  • Hashtag #ssuhopkins

10:30am

The Socially Enabled Enterprise
The Socially Enabled Enterprise, we will be sharing the results of the new Oracle, Leader Networks, and Social Media Today executive study, which explored the challenges and opportunities global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations. This panel will be discussing the meaning of the study findings and what it means in practice for organizations. 

Moderators
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →

Speakers
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
avatar for Erika Brookes

Erika Brookes

Vice President, Oracle
Veteran technology and marketing executive Erika Brookes is vice president for Oracle leading the go to market strategy for the Oracle Social Cloud business. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software. Vitrue was acquired by Oracle in August 2012.   | | Throughout her career she has held numerous executive-level marketing... Read More →
avatar for Don Bulmer

Don Bulmer

Vice President, Communication Strategy, Shell
Don Bulmer is Vice President of Communication Strategy at Shell where he is responsible for Shell's global social media, influence and partner communication programs. | | Don has 19+ years of experience leading award-winning marketing and communication programs at top global energy, enterprise technology and internet startup companies. | | Don serves on the board at The Churchill Club, an independent business and technology forum in Silicon... Read More →

Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Tuesday September 17, 2013 10:30am - 11:30am
Focus
  • Hashtag #ssuenterprise

11:45am

Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?

As consumers continue to produce massive amounts of data, driven by a growing number of devices and channels, this "Big Data" becomes a highly valuable asset for enterprises that can transform their business into a smarter and more efficient organization. However, there is still a large gap between the data and its application within the enterprise. One challenge is to understand the "story", a logical theme and set of conclusions based on the relevant data set that answers a business problem and provides a solution.  Another challenge is to predict the "story" in order to be out in front of any trends, interests or issues that are surfacing that can generate significant business impact or prevent a disastrous event.

In this panel we will examine these challenges through several examples and use cases as well as an open discussion with the audience. 


Moderators
avatar for Assaf Henkin

Assaf Henkin

Co-Founder & Executive Vice President, Products, Kontera
Assaf is a co-founder of Kontera and serves as Executive Vice President, Products. Leading product strategy and execution while driving strategic relationships and alliances, Assaf's main focus is to leverage Kontera's big data marketing platform for solutions that drive significant customer value. Under his leadership Kontera’s products and services have grown and evolved to serve some of the world’s largest brands and marketing services... Read More →

Speakers
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn
avatar for Stefan Heeke

Stefan Heeke

Executive Director, SumAll.org Foundation
Stefan is the Executive Director at New York-based SumAll.org, SumAll.com’s non-profit organization dedicated to “doing good” by analyzing data. An enterprise analytics professional, quantifier, blogger and regular conference speaker, Stefan is focused on analytics and data visualizations around causes and social enterprise. He holds a Business Masters Degree from ESCP-Europe, and previously worked at CLM/BBDO, McCann... Read More →
avatar for Stuart Trevelyan

Stuart Trevelyan

CEO, NGP VAN
Stu Trevelyan is the CEO of NGP VAN, which powers most Democratic and progressive political efforts, including President Barack Obama's 2012 and 2008 Presidential campaigns. NGP VAN has a number of innovative social products, including the Facebook-voter file mash up called Social Organizing, which earlier this year won the American Association of Political Consultant's Best Use of New Technology award, and Campaigns & Elections Magazine's Most... Read More →

Audience Moderator
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 3
  • Hashtag #ssuanalytics

11:45am

Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations
In this panel we will talk about the important topics that keep online community leadership up at night.
  • How to define the boundaries of community operations within and outside the company?
  • How to create and support scale and consistency, and best practices to capturing business-driven ROI of online community? 
Through this session, attendees will learn how to grow and adapt their online community and how to showcase its’ value in a way that excites leadership and demonstrates the community’s long-term impact on the organization. 

Moderators
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →

Speakers
avatar for Lou Dubois

Lou Dubois

Social Media/NETDESK Editor, NBC News
Leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Formerly of NBC's Philadelphia affiliate, Inc. Magazine, Social Media Today and more. | | @dubois | | Connect on LinkedIn
avatar for Dawn Lacallade

Dawn Lacallade

Director of Community Programming, LiveWorld
As Director of Social Strategy and Content Programming, Dawn taps her years of developing and managing online communities to develop new customer social interaction models, to analyze and draw insights, and to help LiveWorld clients maximize their social efforts in support of their business objectives. | | Previously, Dawn created strategies for Dell, SolarWinds, ASUS, Intel, IIR, and Webroot. Dawn holds a bachelor’s degree from Texas... Read More →
avatar for Jennifer Mitchell

Jennifer Mitchell

Lead, Community & Social Center of Excellence, Analog Devices, Inc.
Jennifer has 15+ years of digital marketing experience with an emphasis on deploying B2B communities.Connect with LinkedIn 

Audience Moderator
avatar for Alicia Nieva-Woodgate

Alicia Nieva-Woodgate

Managing Director, ANW Networks
I am a Denver based corporate communications veteran, with twenty plus years professional experience, and more than fifteen years’ experience in creating and driving strategic in-house and agency led, PR programs. I have been a consultant to various US and international agencies, VC’s, and corporations; working with financial institutions, REITs, retail, biotechnology, and high-technology companies. Companies she has represented over the... Read More →


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 2
  • Hashtag #ssucommunity

11:45am

Stop Telling Me to Think Like a Publisher: Content Production Models for Brands

Content is at the core of a company’s social strategy. The best content is that which creates an emotional connection with customers. Previously, content was outsourced to agencies to create and publish. This panel asks how companies and agencies navigate the changing demands of the social enterprise. 


Moderators
avatar for Tom Teicholz

Tom Teicholz

Content Creator and Brand Journalism Evangelist, Tom Teicholz Productions (TOMMYWOOD)
Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. | | Connect on LinkedIn

Speakers
avatar for Teresa Caro

Teresa Caro

SVP, Social and Content Marketing, Enguage
Teresa is a seasoned digital marketing professional with 20 years of experience helping businesses improve customer retention, strengthen loyalty, and increase advocacy. Committed to addressing both consumer needs and business objectives, she has created social/digital marketing, relationship marketing, and social CRM strategies for clients across multiple industries, including retail/e-commerce, finance, telecommunications, and CPG... Read More →
avatar for Johan Koning

Johan Koning

Manager, Partner Marketing Group, Intel
Johan Koning started out at Leo Burnett buying media. He then moved to what is now Clear Channel communications to market out of home. He attended business school at Pennsylvania State University, fell in love with tech and did a MBA summer internship at Intel. Before returning to Intel, he spent a few years at HP where he marketed everything from displays and projectors to thin-client solutions. Johan has been at Intel for the past 12 years... Read More →
avatar for Sabrina Stoffregen

Sabrina Stoffregen

Global Diversity and Inclusion Communications Manager, Intel
Sabrina Stoffregen is Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy team; she joined Intel in 1997. The Intel Ambassadors team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of Intel's unified brand story that reveals to the world what it stands for and why they should care. Intel believes that its employees are its best brand advocates. It knows that... Read More →

Audience Moderator
avatar for Amy Vernon

Amy Vernon

Co-Founder, Predictable.ly
Blogging, zombies, cats, Siberian Huskies. You know, stuff.


Tuesday September 17, 2013 11:45am - 12:45pm
Focus
  • Hashtag #ssucontent

11:45am

The Mobile Shopper: Pivoting from Showrooming to Transaction
Showrooming is not a new concept. Even the name brings up visions of 1960's Detroit auto shows where new models were unveiled. Multiple dealerships in the same area offered the same product, most likely at very similar prices. They had to establish a value for their customers beyond the sticker price, and that is exactly what businesses need to be focused on today.

If price is the only deciding factor in a customer's purchase decision, then what is the point of maintaining a brick-and-mortar presence? Learn ways to keep your product offerings engaging and convert showroomers into loyal customers. Recent numbers from Q2 2013 show there is no denying that mobile has become an integral part of the shopping experience along the consumer’s path-to-purchase:

· 68% of consumers are researching products on smartphones before going into a retail store

· 59% of consumers are pulling out their smartphones once inside the store to comparison shop


In this panel, we’ll take an honest look at the mobile shopper and industry leaders will discuss current trends, potential threats, opportunities, technologies, tools, and data insights and analytics. Turn showrooming into showblooming and learn how to use mobile as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers.

Moderators
avatar for Carrie Layne

Carrie Layne

Founder and CEO, BestBuzz
Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 14 years of industry experience, and she is an expert on mobile and social integrated marketing. Carrie is passionate about using technology to build better communication channels between brands and customers. She has been featured in Forbes and Tech.co on topics about start-up life and entrepreneurship, listed on the Dallas Business... Read More →

Speakers
avatar for Jennifer Barckley

Jennifer Barckley

Director, Brand Communications & Values, The Body Shop
Jennifer Barckley is Director, Brand Communications & Values, Americas for The Body Shop—the original natural and ethical beauty brand. With a strong online presence via thebodyshop.com and over 2,500 shops in over 60 markets worldwide, 275 of which are in the United States and Mexico, The Body Shop brings Beauty with Heart® to local communities and customers every day. | | @OR_GANIC and @thebodyshopusa
avatar for Cindy Krum

Cindy Krum

CEO, Mobile Moxie
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most comprehensive online mobile marketing tool set available. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese. | | Cindy is an active member of the search community and has been published in Website Magazine... Read More →
KP

Kamilah Patterson

Online Marketing Manager, The Home Depot
Kamilah Patterson is an Online Marketing Manager at The Home Depot. She is responsible for paid search and paid social activations that drive online and offline engagement. Kamilah is dedicated to connecting searchers with the right content and serving relevant messages to engaged audiences. She focused on leveraging digital insights for cross-channel use.@Kami_Patterson

Audience Moderator
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 1
  • Hashtag #ssumshopper

11:45am

Social Business Transformation "Support Group" (case study)

How can you transform your business into a social business and advance your career at the same time?

Join this fireside shat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.  


Moderators
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities worldwide. Poveromo shares great insight on programs to engage influencers across traditional and new media channels, identifying the latest digital and social media... Read More →

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

Senior Director, Social & Digital Marketing, Cisco Systems, Inc.
I lead the social media and digital marketing team at Cisco. My team is responsible for global social media strategy and campaign execution, company-wide digital consulting & enablement, social platform & innovation, digital content & site strategy for cisco.com and social web sites, customer listening, measurement and analytics. I've been at Cisco for 15 years in various communications and digital marketing roles. Prior... Read More →
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.


Tuesday September 17, 2013 11:45am - 12:45pm
Industry 4
  • Hashtag #ssusocbiz

12:45pm

Lunch & Networking
Tuesday September 17, 2013 12:45pm - 2:00pm
Exhibitor Hall 188 14th St NE, Atlanta, GA

2:00pm

Data + Community: An Iterative Approach to Innovating New Products
We've all heard the buzz about Big Data, but how can we apply it specifically to social media and product development innovation? This unique panel will help you better understand Big Social Data, the products and tools that can help companies better filter and leverage it, and finally specific case studies of companies to learn from.

Moderators
avatar for Neal Schaffer

Neal Schaffer

President, Maximize Your Social
Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including his most recent Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting... Read More →

Speakers
avatar for Jack Barrette

Jack Barrette

CEO, WEGO Health
CEO of WEGO Health, a social network of 60,000+ consumer health social media influencers.@heallthyjack
avatar for Dawn Gartin

Dawn Gartin

Collaboration Manager, Manhattan Associates
I encourage and develop communities to advance communication and collaboration. | | @dawngartin | | Connect on LinkedIn
avatar for Dave Govan

Dave Govan

Executive Vice President Worldwide Sales, Sailthru, Inc.
Dave Govan is Executive Vice President of Worldwide Sales for Sailthru, Inc. Prior to Sailthru, Dave was Founder of G2 Strategic Advisory Services, a consulting firm specializing in the optimization of marketing and sales strategy for technology companies. Before G2, Dave was Senior Vice President of North America Sales at VeriSign, where he led Sales, Pre-sales, Field Marketing, and Authentication Consulting. Prior to VeriSign, Dave was Senior... Read More →

Audience Moderator
avatar for Peter Bordes

Peter Bordes

CEO, Internet Media Labs
Founder & CEO of Internet Media Labs a technology & services company focused on relevance in social media & social enterprise. Technology innovation & social media junkie. | | @MediaLabPete | | Connect on LinkedIn


Tuesday September 17, 2013 2:00pm - 3:00pm
Industry 3
  • Hashtag #ssudatacomm

2:00pm

Beyond Ego Metrics: Defining & Leveraging Online Influence
Influence Marketing is one of the most promising strategies in social media marketing, yet it’s also one of the most fiercely  debated. This panel discussion features leading strategists and published authors on the subject who dispel the myths and showcase winning strategies for sales and marketing professionals.

Moderators
avatar for Sam Fiorella

Sam Fiorella

Author, Influence Marketing, Sensei Inc
Sam is the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing, published for Person/Que BizTech. He’s a Partner at Sensei Marketing, a customer experience consultancy with over 20 years’ experience in Sales & Marketing. He’s a Rutgers CMD MBA faculty member, Huffington Post contributor, and founder/moderator of Twitter’s first weekly debate: #bizforum... Read More →

Speakers
avatar for Kevin Dando

Kevin Dando

Director, Digital Marketing and Comm., PBS
Kevin Dando is PBS’ director of digital marketing and communications, overseeing the public broadcaster’s social media initiatives and strategies for both its broadcast and online programming. Dando also coordinates overall social media efforts for PBS prime time and online-only programs, He was featured in the book “Get Seen: Online Video Secrets to Building Your Business” (John Wiley & Sons, Inc.) and has been a speaker at Digital East... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →
avatar for Phillip Sheldrake

Phillip Sheldrake

Managing Partner, Euler Partners
Speaker supported by Linkdex | | Philip is an engineer and social business consultant. He's the author of "Attenzi - a social business story" (www.attenzi.com), and "The Business of Influence: Reframing Marketing and PR for the Digital Age" (Wiley). He's a special advisor to the Association for the Measurement and Evaluation of Communications, and the Social Media Measurement Standards Conclave. He assisted the complete 2013 rewrite of... Read More →

Audience Moderator
avatar for Robert Moore

Robert Moore

Founder, Internet Media Labs


Tuesday September 17, 2013 2:00pm - 3:00pm
Industry 2
  • Hashtag #ssuinfluence

2:00pm

Work That Matters: The Essential Role of Social in Cultural Leadership
The Coca-Cola Company has put creativity at the forefront of its marketing agenda for 127 years. At the heart of that is a commitment to work that really makes a difference in the world. Neil Bedwell, Group Director of Digital Strategy & Content, will take us on a journey through this important body of work and digs deep into the power of social to create and spread #workthatmatters

Speakers
avatar for Neil Bedwell

Neil Bedwell

Global Group Director. Digital Strategy & Content, The Coca-Cola Company
A digital-native and creative strategy leader, with 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. Neil joined Coca-Cola's Content Excellence group as Digital lead at the end of 2011. His work includes leadership of the digital program for the 2014 FIFA World Cup in Brasil, developing new ways to create and publish content in real-time across multiple social channels and managing global... Read More →

Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Tuesday September 17, 2013 2:00pm - 3:00pm
Focus
  • Hashtag #ssubedwell

2:00pm

The Future of mHealth
The Digital Health and Mobile Health, or “mhealth”, fields are progressing at a dizzying pace with innovations announced almost hourly -- and resulting in fast-evolving definitions and scopes.  In its broadest sense, mHealth it is the practice and/or consumption of medicine driven by mobile technologies, which are bringing exciting new ways to solve old problems.  In this panel discussion, we will explore what do we mean by “mHealth”, share some exciting examples, and share some viewpoints on what the future holds

Moderators
avatar for David Davidovic

David Davidovic

President, PathForward
David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24... Read More →

Speakers
avatar for Linda Brunner

Linda Brunner

Vice President, Web Operations Management, Siemens Healthcare
Linda is Vice President, Web Operations Management at Siemens Healthcare. She drives ongoing customer-centric improvements to global digital presence and activities to maximize ROI from all online channels. She held positions of increasing global scope and responsibility within Siemens Healthcare Diagnostics before taking on her current role. She was previously with Bayer Healthcare Diagnostics. | | Linda served as Director at Perkin Elmer... Read More →
avatar for Dr. Alain Labrique

Dr. Alain Labrique

Director, mHealth Initiative, Johns Hopkins University
Dr. Alain Labrique is the founding director of the Johns Hopkins University Global mHealth Initiative, a multi-disciplinary consortium of over 130 projects engaged in mHealth innovation and research across the Johns Hopkins system. An infectious disease epidemiologist, with training in molecular biology and over a decade of field experience running large population-based research studies, Dr. Labrique holds joint appointments in the Department of... Read More →
avatar for Janice  Nall

Janice Nall

Managing Director, Atlanta, Danya International, Inc.
Janice R. Nall serves as the Managing Director of the Atlanta Office of Danya International, Inc., a Maryland-based firm that specializes in digital health communication products and services, research/evaluation, training, and performance monitoring. Prior to joining Danya in 2012, Janice worked in the federal government for the E-Government Office in the White House (Office of Management and Budget), where she over saw web, mobile, social... Read More →

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Tuesday September 17, 2013 2:00pm - 3:00pm
Industry 1

2:00pm

How Important is Internal Collaboration?
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to go about doing things.  Each of the major aspects of digital marketing have developed in their own silos. Now, we can gain enormous economies and efficiencies through more internal collaboration and the tearing down of those silos.

Moderators
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →

Speakers
avatar for Jennifer Chico

Jennifer Chico

Digital Marketing Director, Deloitte Services LP, Deloitte
She is responsible for the Firm’s US website, search, multimedia and B2B social media programs. | | @jenniferchico | | Connect on LinkedIn 
avatar for Banafsheh Ghassemi

Banafsheh Ghassemi

CEO and Founder, Tangerine Lab
Banafsheh has pioneered and implemented successful approaches in integration of differentiated customer experience design and emerging technologies for new and existing products and services. Prior to founding Tangerine Lab in 2014, for 16+ years Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as other customer-centric business transformation... Read More →
avatar for Christopher Morace

Christopher Morace

Chief Strategy Officer, Jive Software
As chief strategy officer, Chris Morace is responsible for turning Jive's vision for social business into tightly aligned execution across departments. As well as leading Jive's thought leadership platform, analyst relations, and partner ecosystem. | | Morace joined Jive Software in 2007 and under his direction the company became the industry-recognized leader in social business software by all of the major analysts. Prior to joining Jive... Read More →

Audience Moderator
avatar for Paul Rakov

Paul Rakov

Social Media Strategist and Public Relations Director, DragonSearch


Tuesday September 17, 2013 2:00pm - 3:00pm
Industry 4
  • Hashtag #ssucollab

3:15pm

Are You Listening? Why No One is Doing Digital Customer Care Right
The Internet has re-imagined the possibilities for supporting your customers, but so many companies are still falling flat. Join us to learn the ways customers want to be cared for online, and the tools available to help your company get there. 

Moderators
WL

Wendy Lea

Executive Chairman, Get Satisfaction
An accomplished leader and passionate innovator, Wendy Lea has over 3 decades of experience helping companies drive predictable growth through trusted relationships with customers and partners. An expert at leading digital innovation, she’s lived and worked from coast to coast, personally delivering business solutions in over 30 countries around the world.  | | Wendy has worked closely with a wide range of... Read More →

Speakers
avatar for Carol Borghesi

Carol Borghesi

Founder & Principal, Customers first Culture
With 31 years of telecommunications experience spanning three continents, Carol ‘s career has taken her from TELUS in Canada to British Telecom (BT) in the U.K. to Bharti Airtel in India, back to TELUS and now founder & principal of Customers First Culture.With senior roles in sales, service and business unit management, Carol has managed change through deregulation, labour relations and technological innovation in different markets and... Read More →
avatar for Krissy Espindola

Krissy Espindola

Director, KM & Social Customer Support, T-Mobile
I lead T-Mobile USA's Knowledge Management, Social Customer Support, and Support Chat efforts.
avatar for Dan Gingiss

Dan Gingiss

Head of Digital Customer Experience & Social Care, Discover Financial Services
Dan is the head of Digital Customer Experience and Social Care at Discover Card. In this role, he oversees the design and development of the company’s flagship website, Discover.com; leads the company’s social media servicing strategy; and is responsible for the customer experience and Voice of the Customer across web and mobile. | | A passionate proponent of amazing customer experiences and outstanding customer service (and a... Read More →

Audience Moderator
avatar for Alan Rosenblatt

Alan Rosenblatt

Partner, Turner Strategies
I am passionate about social media and politics. The Internet has ALWAYS been about connecting people. I saw that 20 years ago when a friend showed me Mosaic. I've been working to integrate it into politics, advocacy and media ever since. I taught the world's first college course on internet politics (1995) at Gorge Mason University and led the first state & local digital politics consultancy (2000) at Stateside Associates. I created and... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Industry 2
  • Hashtag #ssucustcare

3:15pm

Setting Your Content Free: The Power of Sharing
In this session, participants will learn how to maximize the sharing of content across a variety of social media channels. They will learn about the best practices to optimize the content supply chain in an effort to to provide a more effective customer experience. They will also learn about the best practices to enable employees to contribute to the content engine.

Moderators
avatar for Michael Brito

Michael Brito

Course Facilitator, Published Author
Leading Social Strategy for @WCGWorld. Hustler. Lakers. Niners. US Marine. Author.

Speakers
avatar for Elisa Camahort Page

Elisa Camahort Page

Co-founder and COO, BlogHer, Inc.
Elisa Camahort Page is one of the three co-founders of BlogHer, Inc., along with Lisa Stone and Jory Des Jardins. As COO of the company, Elisa leads the BlogHer conference business, including the BlogHer annual conference, the largest event for bloggers in the United States. Elisa also leads the research/consumer insights division, as well as the company’s public relations and social media efforts. Prior to BlogHer, Elisa worked as a... Read More →
avatar for Brian Pember

Brian Pember

Senior Manager, Social & Digital Communicaitons, UPS
Brian leads the development social media, social business and mobile communication strategies at UPS to engage and activate employees, customers, and stakeolders. Brian has spent much of his career working in concert with brand leadership teams of Fortune 500, micro-cap and start-up organizations to craft brand strategies and tactical marketing efforts that achieve business objectives. | | @brianpember | | Connect on LinkedIn

Audience Moderator
avatar for Adam Wexler

Adam Wexler

Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Activation. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and General Mills drive their social goals and develop stronger relationships with their most relevant influencers, prospects and customers.  | | Over the years, Adam has been invited to speak in front of thousands... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Industry 4
  • Hashtag #ssusharing

3:15pm

Rolling Out Mobile Globally: Best Practices
Brands are faced with both challenges and opportunities to reach an audience who increasingly uses smartphones and tablets as their primary communications and shopping companion. There are many cultural, infrastructure and geographic influences as to how mobile technology is being adopted and used, and there is an always-shifting ecosystem of device manufacturers, wireless carriers and software. Let's discuss lessons learned from the Weather Channel, who helps millions of us decide if we should wash the car or pack lightly for an upcoming trip, and how they are approaching mobile strategy and planning for 2014.

Moderators
avatar for Tim Hayden

Tim Hayden

Advisor, Wonder Technologies, Inc.
With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world’s largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media... Read More →

Speakers
avatar for Cameron Clayton

Cameron Clayton

President, Digital, The Weather Channel
As president of digital products at The Weather Channel, Cameron leads the teams responsible for the company’s digital applications, interactive television, consumer applications software, and product development for weather.com. He oversees TWC’s mobile product portfolio which includes a full line of multimedia and messaging offerings; as well as download products, such as the No. 1 weather application on Android, BlackBerry... Read More →

Audience Moderator
avatar for Aaron Strout

Aaron Strout

President, WCG
Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the Technology Practice for the WCG agency. Aaron assists clients with mobile, digital and social media marketing campaigns and strategy. | | Earlier in his career, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. He is a regular contributor to WCG's blog... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Industry 1
  • Hashtag #ssumglobal

3:15pm

Frankenmarketer: The Expanding Skillset of the Marketer of the Future
Marketing has continued to evolve but do you ever think we have created the Frankenmarketer? We stitched together creative, TV, print, radio, then we threw in web design, digital advertising, SEO, insights, then we add in social, influencer marketing, partnerships, CRM, Customer experience and now we start to tackle social data and context. We will bring it all together to show this is not a scary place. It is core to what marketing has always been about!

#ssufrankenmktr 

Moderators
avatar for Frank Eliason

Frank Eliason

Director of Global Social Media at Citi, Citi
Frank Eliason has been described as the “most famous customer service manager in the U.S., possibly the world.” By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?” he repositioned the relationship between Comcast and its customers. At Citibank, Frank and his team are helping to change the way a global financial institution manages its relationships with a... Read More →

Speakers
TC

Tami Cannizzaro

Director of Marketing Social Business, IBM
avatar for Murray Goldstein

Murray Goldstein

Executive Director, SMB Segment Marketing, Cox Business
Murray Goldstein is the Executive Director, SMB Segment Marketing, for Cox Business. He leads small-to-midsize business-to-business acquisition, lifecycle and digital marketing.  | | Prior to Cox, he has led brand advertising, internet marketing and customer retention roles for General Motors and General Electric. | | Mr. Goldstein holds an MBA from The Pennsylvania State University and a bachelor’s degree from Washington... Read More →
avatar for Dipayan Gupta

Dipayan Gupta

Head of Social Media Marketing and Strategy, New York Life
Dipayan leads social media strategy for New York Life, the nation's largest mutual insurance company. His team has developed an engaged social media audience across Facebook, YouTube, Google+, LinkedIn, and has maintained the largest following on Twitter in the insurance industry for the past two years. | | Dipayan is a graduate of Amherst College and New York University. | |

Audience Moderator
avatar for Laura Bellinger

Laura Bellinger

Strategic Communications Consultant, CDC
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications... Read More →


Tuesday September 17, 2013 3:15pm - 4:15pm
Focus
  • Hashtag #ssufrankenmktr