Assaf is a co-founder of Kontera and serves as Executive Vice President, Products. Leading product strategy and execution while driving strategic relationships and alliances, Assaf's main focus is to leverage Kontera's big data marketing platform for solutions that drive significant customer value. Under his leadership Kontera’s products and services have grown and evolved to serve some of the world’s largest brands and marketing services organizations. Assaf has more than 14 years of experience building scalable products data-driven products across several domains such as e-commerce, online advertising, social media, and content marketing. Prior to co-founding Kontera he served as a technical lead on several large scale e-commerce applications at iXL, Inc. Assaf is a globally recognized agile marketing expert that writes and speaks about the role data, big and small, is playing in our life and the opportunities and challenges facing marketers in the data-dominated era. He got his BS. in Computer Information Systems from San Francisco State University and his MBA from the Kellogg School of Management.@ahenkinConnect on LinkedIniPhone: 40.765667,-73.957588