A digital-native and creative strategy leader, with 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. Neil joined Coca-Cola's Content Excellence group as Digital lead at the end of 2011. His work includes leadership of the digital program for the 2014 FIFA World Cup in Brasil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships.

At home, Neil is sidekick to a four-year old action-Princess and balances his digital life with a few analog passions, including a sickness for rusty old race cars and vintage denim.

@neilbedwell

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