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The Social Shake-Up 2013

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#1

Morning Keynote 1: Liza Landsman "The Marketer of The Future"

#2

Closing Keynote: Porter Gale "The Power of Social Capital and the Four Degree Advantage"

#3

Lunch & Networking

#4

Lunch & Networking

#5

Morning Keynote: Brian Solis "The Future of Business"

#6

Networking & Book Signings in Exhibitor Hall

#7

Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability

#8

The Socially Enabled Enterprise

#9

Setting Your Content Free: The Power of Sharing

#10

The Realities of Realtime Marketing

#11

Beyond Ego Metrics: Defining & Leveraging Online Influence

#12

Work That Matters: The Essential Role of Social in Cultural Leadership

#13

Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?

#14

Stop Telling Me to Think Like a Publisher: Content Production Models for Brands

#15

Inventing the Future of Business: A Report From The Front Lines

#16

The Value of Engagement: Building & Maintaining Healthy Communities

#17

All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience

#18

Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors

#19

How to Use Paid/Earned/Owned to Drive Traffic & Revenue

#20

Social Marketology with Ric Dragon

#21

Your Content Supply Chain is Broken: Here's How to Fix It

#22

The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience

#23

Are You Listening? Why No One is Doing Digital Customer Care Right

#24

Frankenmarketer: The Expanding Skillset of the Marketer of the Future

#25

Becoming a Force Multiplier: The Power of Social Selling

#26

Scaling Customer Service: Best Practices in Online Customer Care & Self-Care Communities

#27

Marketing vs. PR: Who Owns Social?

#28

The Social Customer Engagement Index: Use & Effectiveness of Social Tools for Customer Service

#29

Social Business Transformation "Support Group" (case study)

#30

Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations

#31

Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?

#32

From Order Taker to Business Driver: The New Strategic Role of Marketing

#33

CIO vs. CMO: Who Will Control the Technology Spend?

#34

Establishing Definitive Proof of ROI for Social and Mobile Marketing Investments

#35

Playing with Lawyers: Social Media Governance

#36

Engaging with Millennials

#37

Big Data 101: What Is It, and Why Does It Matter?

#38

Why You Will Fail: The Importance of Change Management

#39

Can You Build A Better Advocate Through Social Media?

#40

How Important is Internal Collaboration?

#41

Social Selling for Success with Anneke Seley

#42

Data + Community: An Iterative Approach to Innovating New Products

#43

Rolling Out Mobile Globally: Best Practices

#44

Why You Need to Fire Your Ad Agency

#45

The Future of mHealth

#46

The Mobile Shopper: Pivoting from Showrooming to Transaction

#47

Customer Lifecycle Marketing with Desiree Scales and Travis Campbell

#48

What's the Role of Mobile in Your Marketing Mix?