Sam Fiorella’s experience in the marketing and social media space goes back over 30 years, which have all led to his work as an award-winning author, Professor of Marketing, Partner at Sensei Marketing, keynote presenter, and entrepreneur. Having built over 1800 web projects, including online communities, websites, and influence marketing campaigns, Sam has an expert understanding of how technology has influenced the manner in which we learn, communicate, and engage today.

However, it’s his work over the last 5 years as a mental health advocate that has truly shaped his current work. Sam is the Co-Founder of The Lucas Fiorella Friendship Bench, a Not-For-Profit organization developing positive and stigma-free peer-to-peer conversations about mental health in schools across Canada. Having crossed the country dozens of times, speaking to over 20,000 students, parents, and faculty, Sam’s research into the impact social media has on the next generation’s communication patterns cannot be missed. Watch for Sam’s new book: 100 Misfits: Honest Mental Illness Stories From Students, For Parents.