Sara Larsen leads Digital Marketing at SAP, the world’s leading provider of business software. In this capacity, she is responsible for SAP's digital strategy and online customer touch points, including digital media, social media, web events and digital campaign execution. Previously, she was responsible for SAP's Global SME Demand Generation. Prior to SAP, Sara managed various global teleweb and marketing teams at IBM, including IBM's initial ecommerce deployment in EMEA and Asia. Sara began her career with Accenture consulting, and today resides in suburban Philadelphia with her husband, two lively children and Tibetan Terrier, Murphy.@sararlarsenConnect on LinkedIn