Frito Lay Inc
Jen Saenz, Sr. Director of Marketing for Frito-Lay, is responsible for leading the #1 food brand across the globe, Lay’s Potato Chips. Jen and team successfully engaged consumers in 2012-2013 with the Lay's Do Us A Flavor promotion which asked consumers for their idea for the the next great flavor of Lay's Potato Chips. Leveraging Facebook and Twitter the campaign generated more than 3.8 Million flavor ideas and over 1 Million votes. In May of 2013, the winning flavor Cheesy Garlic Bread was announced. On this panel Jen will share insights leveraging social engagement to drive ROI for the brand.