As CEO of Optimal, a leading provider in social media ad buying & analytics, Rob Leathern has tremendous expertise using social intelligence to drive business strategy. Rob previously held senior management positions with Consorte Media, NexTag & Root Markets. He was an early employee at LinkedIn where he was director of marketing & the first General Manager of advertising. Rob spent four years as a senior market research analyst at Jupiter Research & Nielsen NetRatings, covering ecommerce & online retail. He has spoken at a number of conferences such as: AllTwitter, the Online Marketing Summit, OMMA, & The Internet Summit. 

@RobLeathern

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