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Wes Nichols

CEO, Co-Founder

Wes Nichols is a leading authority in predictive analytics, marketing optimization, attribution and cross-channel measurement. 

Wes leads MarketShare, the industry's leading predictive analytics company, whose analytics and software solutions are used by global CMOs to drive resource allocation decisions and marketing investments. 

Prior to starting MarketShare, Wes was with Omnicom as President/CEO of TEQUILA\, one of the world’s largest digital agencies. Prior, he was founder/CEO of Direct Partners, creating one of the industry’s first digital agencies. 

Wes is on Wharton's FoA Global Advisory Board. Wes graduated from Randolph-Macon College and Johns Hopkins University, with degrees in Psychology and Business.


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