My passion for social media began in 2004, with the launch of Diva Marketing. I quickly realized that social media was the missing digital link in creating and nurturing relationships that could combine traditional marketing values (strategy, customer insights, segmentation, etc.)with interactive *and* make the cash register ring. How you maintain the authenticity of the digital conversations, while being true to the brand, is the challenge and the fun. Diva Marketing has won numerous awards including being acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. When I'm not on social media, and even when I am, you can find me at the Alliance Theatre, baking up a batch of Johnny Depp brownies, learning about wines or taking my Westie Max to Atlanta doggy parks. @TobydivaConnect on LinkedIn