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The Social Shake-Up 2013
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The Social Shake-Up 2013
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Big Data
Community and Customers
Content and Marketing
Keynote
Networking
Strategy and the C-Suite
The Mobile Organization
The Social Organization
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Sunday
, September 15
Room #1
1:30pm •
Social Selling for Success with Anneke Seley
Room #2
1:30pm •
Social Marketology with Ric Dragon
Room #3
1:30pm •
Customer Lifecycle Marketing with Desiree Scales and Travis Campbell
Monday
, September 16
Exhibitor Hall
12:45pm •
Lunch & Networking
5:30pm •
Networking & Book Signings in Exhibitor Hall
Focus
10:30am •
Make More Mistakes Faster: Creating a Healthy Mix of Listening, Experimentation and Accountability
11:45am •
The 360 Customer: How Customer Care and Marketing Can Share and Use Data to Deliver a Better Experience
2:00pm •
CIO vs. CMO: Who Will Control the Technology Spend?
3:15pm •
The Social Customer Engagement Index: Use & Effectiveness of Social Tools for Customer Service
Industry 1
10:30am •
Why You Need to Fire Your Ad Agency
11:45am •
Playing with Lawyers: Social Media Governance
3:15pm •
Why You Will Fail: The Importance of Change Management
Industry 2
10:30am •
Big Data 101: What Is It, and Why Does It Matter?
11:45am •
The Realities of Realtime Marketing
2:00pm •
Becoming a Force Multiplier: The Power of Social Selling
3:15pm •
All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience
Industry 3
10:30am •
Your Content Supply Chain is Broken: Here's How to Fix It
11:45am •
From Order Taker to Business Driver: The New Strategic Role of Marketing
2:00pm •
Going from 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?
3:15pm •
Establishing Definitive Proof of ROI for Social and Mobile Marketing Investments
Industry 4
10:30am •
Engaging with Millennials
11:45am •
Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors
2:00pm •
Scaling Customer Service: Best Practices in Online Customer Care & Self-Care Communities
3:15pm •
Marketing vs. PR: Who Owns Social?
The Great Room
9:00am •
Morning Keynote 1: Liza Landsman "The Marketer of The Future"
4:30pm •
Closing Keynote: Porter Gale "The Power of Social Capital and the Four Degree Advantage"
Tuesday
, September 17
Exhibitor Hall
9:30am •
Morning Keynote: Brian Solis "The Future of Business"
12:45pm •
Lunch & Networking
Focus
10:30am •
The Socially Enabled Enterprise
11:45am •
Stop Telling Me to Think Like a Publisher: Content Production Models for Brands
2:00pm •
Work That Matters: The Essential Role of Social in Cultural Leadership
3:15pm •
Frankenmarketer: The Expanding Skillset of the Marketer of the Future
Industry 1
10:30am •
What's the Role of Mobile in Your Marketing Mix?
11:45am •
The Mobile Shopper: Pivoting from Showrooming to Transaction
2:00pm •
The Future of mHealth
3:15pm •
Rolling Out Mobile Globally: Best Practices
Industry 2
10:30am •
The Value of Engagement: Building & Maintaining Healthy Communities
11:45am •
Whose Community Is This, Anyway? Scaling Community Management Best Practices Across Global Organizations
2:00pm •
Beyond Ego Metrics: Defining & Leveraging Online Influence
3:15pm •
Are You Listening? Why No One is Doing Digital Customer Care Right
Industry 3
10:30am •
Can You Build A Better Advocate Through Social Media?
11:45am •
Predictive Analytics: Great Stuff But What Does it Mean for Story-telling?
2:00pm •
Data + Community: An Iterative Approach to Innovating New Products
Industry 4
10:30am •
How to Use Paid/Earned/Owned to Drive Traffic & Revenue
11:45am •
Social Business Transformation "Support Group" (case study)
2:00pm •
How Important is Internal Collaboration?
3:15pm •
Setting Your Content Free: The Power of Sharing
The Great Room
9:00am •
Inventing the Future of Business: A Report From The Front Lines
Timezone
The Social Shake-Up 2013
America/New York
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The Social Shake-Up 2013
Sep 15
-
17, 2013
Sunday
, September 15
Monday
, September 16
Tuesday
, September 17
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Atlanta, Georgia
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Sunday
, September 15
Monday
, September 16
Tuesday
, September 17
Venue
Exhibitor Hall
Focus
Industry 1
Industry 2
Industry 3
Industry 4
Room #1
Room #2
Room #3
The Great Room
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Big Data
Community and Customers
Content and Marketing
Keynote
Networking
Strategy and the C-Suite
The Mobile Organization
The Social Organization
Workshop
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